The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people.
In this episode of A Better HR Business, we are kindly joined by Aimee Bateman, founder of the renowned career development platform Careercake.
Aimee shares her extraordinary journey of building and scaling her business, from the early challenges of technology limitations to the successful sale of Careercake to SocialTalent. Her insights on creating valuable products and fostering strong relationships are inspiring.
Aimee has spent 22 years in the career development space. A former recruiter who became a career performance coach and eventually the CEO of a venture-backed Edtech startup.
As a recruiter, she placed over 2,000 professionals in new roles before founding Careercake, an e-learning company that was voted the UK's No.1 career development platform.
As the CEO, she defied the odds by securing VC and angel investments across two continents, despite operating in a landscape where less than 1% of funding goes to a female founder.
Together with her team, Careercake scaled into 42 countries supporting companies such as Nationwide, Companies House and Tech Nation to up-skill their people.
In 2022 Aimee sold Careercake to the fabulous hiring skills platform, SocialTalent, before exiting and giving birth just 30 days later.
10 million people have taken Aimee's professional development courses, including 3 million on LinkedIn Learning and she's been featured as a career expert on the BBC and Sky.
In a wide-ranging discussion on the podcast, Aimee and Ben talked about:
✅ How she started the business, Careercake (it wasn't about making money).
✅ How it turned into a business.
✅ Taking on VC money and angel investors.
✅ How and why the business pivoted when it wasn't working.
✅ The new direction takes off.
✅ Selling the business to SocialTalent.
✅ Aimee's not sure what she'll build next - how she's deciding what to do.
✅ And much more.
Thanks, Aimee!
Website: www.aimeebateman.com
LinkedIn profile: www.linkedin.com/in/aimeebateman
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
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Episode 91 - Henry Goldbeck - President of Goldbeck Recruiting
Episode 90 - Nicky Hoyland of Huler (HR Tech)
Episode 89 - Jane Ferré - Career Coaching For Senior HR Professionals
Episode 88 - Manpreet Dhillon of Veza Global (Diversity & Inclusion Consulting & Tech)
Episode 87 - Alison Clegg - Highridge HR (HR Consulting For The Insurance & Financial Services Industries)
Episode 86 - Use This Amazing Software Tool To Streamline Your Business - With Pip Meecham
Episode 85 - Skip Weisman (Empowered Employee Expert)
Episode 84 - Dan Taylor on Consultants Partnering With 15Five (Continuous Performance Management Software)
Episode 83 - Anna Hemmings On Resilient Leadership For Consultants & Business Leaders
Episode 82 - How To Have An Amazing 2021 (Free Workbook)
Episode 81 - Recruitment Business Panel Discussion 4
Episode 80 - Professor Peter Saville of SHL, Saville Assessment, and 10x Psychology
Episode 79 - The 4 Big Reasons Why Merger & Acquisition Deals Fail In The Recruitment & HR Consultancy Sector
Episode 78 (Looking For Consultant Partners) - Michał Krzewiński from Ostendi
Episode 77 - Recruitment Business Panel Discussion 3
Episode 76 (Online Team Building Platform) - Adrien Aubry of Tribalee
Episode 75 - Penny Morgan of Care Free HR Solutions
Episode 74 - Recruitment Business Panel Discussion 2
Episode 73 (BEN SOLO) - The Business Positioning Problem That Could Be Losing You New Clients (And How To Fix It)
Episode 72 - The 10 Big Mistakes That Hold Consultants Back (With Stephen Bates)
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