In today's podcast episode I talked to Emre Güney, Head of Global Marketing, Lifecycle at Skyscanner. I know Emre back from his airline days when he was Head of Digital Product & Growth Marketing at Pegasus Airlines.
Emre talked about customer retention and how to do retention marketing in travel. Especially in airline industry where we suffer from low differentiation, commoditization and low frequency is the hardest part of marketing.
Emre provided many other insights on content marketing, digital product and learnings from running his own personal newsletter about growth marketing.
You can find the full article with quotes and other notes from our talk with Emre here:
https://bit.ly/3w9GpRO
The Strategic Advantage of Modern Airline Digital Commerce Tech Stack [flyadeal Case Study]
Lufthansa Group’s Shift to Airline Product Analytics
Airline Digital Career: Your 2024 Guide to Advancement with Expert HR and Recruiting Insights
Changes in Airline Marketing [Part II]: Navigating the Shift in Digital Analytics and Measuring Marketing Effectiveness
Changes in Airline Marketing [Part I]: Overcoming Skill and Tech Challenges in Martech
The Latest Airline AI News: How New Developments in AI Will Transform Your Airline Marketing
Key Pillars of Modern Airline Digital Marketing [Learning from Former Chief Growth Officer at AirAsia]
Airline Booking Funnel Optimization [Finnair Case Study]
ChatGPT for Airlines: A Deep Dive with an Artificial Intelligence Expert
Airline Dynamic Pricing [Learning from Frontier, Amadeus, Amazon and Lyft]
Airline Data Science Talk [LATAM Airlines case – Part II]
Insights from 5 Years of Airline Digital Research
2023 Airline Digital Optimization Yearbook [UPDATE]
Scientific Decision-Making [LATAM Airlines case – Part I]
Step-by-step Evolution of Airline Digital Optimization Team [Air Europa Case Study]
Airline Digital Talks: Eveline Lee, Scoot
How to Build a Modern Airline Digital Experience
How to Grow Your Digital Product Team
Quick update about our new airline digital research project
Predicting the Future of Travel
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