John Golinvaux, Data Mining: The Truth Serum

Engaging customers with a personalized experience is what Fulcrum SaaS leverages in order to increase engagement and accelerate conversions. John Golinvaux is the Founder and CEO of Fulcrum SaaS and his background in sales and marketing helped pave his entrepreneurial path.

“…in order to really do a good job of collecting the data, you need what they call a customer data platform,” John explains exactly how Fulcrum SaaS is utilized by his clients in today’s episode on Sales Lead Dog.

Tune in this week to learn more about data mining and developing measurable marketing strategies!

Quotes

• “This is kind of the y2k, for cookies, the third party cookie deprecation is going to be a big deal.” (2:50-2:56)
• “But fundamentally, in order to really do a good job of collecting the data, you need what they call a customer data platform. And that's, you know, that's what fulcrum is a customer data platform is an environment that allows you to connect and collect data in real time." (6:01-6:31)
• “And that was a challenge, because we didn't have the data. So if you know anything about data, data is difficult to get. And sometimes it's kind of, it's kind of like sodium pentathol, right? It's this truth serum that just draws everything out into the light.” (7:03-7:16)
• “When you engage in the right way, you instill confidence. And when you instill confidence, they're not going to try to shop you as much as the other guys.” (16:12-16:19)

Links

John Golinvaux: LinkedIn

Fulcrum SaaS: LinkedIn

Fulcram SaaS website 

Empellor CRM LinkedIn

Empellor CRM Website