The Passle Podcast - CMO Series
Business:Marketing
It’s no secret that the past 25 years have seen the most significant transformation in legal marketing and BD. But the events of recent years have no doubt seen the most monumental step change, from advances in technology to the way firms and their clients operate and interact on a daily basis.
On this episode Charles Cousins is lucky to talk to Lisa Azzuolo, Chief Marketing Officer at Bennett Jones, about the challenges facing legal marketers and how to deliver value in today’s climate as well as the lessons learned in implementing a commemorative communications campaign that resonated with all of the firm's stakeholders.
Charles and Lisa discuss:
Find out more about Bennett Jones’ history and its centennial campaign, Firm First: 100 Years of Service and Trust, here.
Episode 6. Yasemin Baird of Montagu Evans on Leadership and Achieving Success in Professional Services Marketing
Episode 5. Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD activities
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored