Episode 23: How To Make Bigger Impacts With the Zero-risk Bias

Why might someone avoid flying due to fear of plane crashes, rather than drive less, even if driving is more dangerous? Or why might someone eliminate tap water from their diet because of contaminants, rather than reduce fast food consumption, which poses more health risks? Lastly, why can changes in political legislation feel slow?

 

In less than four minutes, discover an avoidable mistake with percentages.