“Over the next few years, we expect the power of online video to enable more than half of humanity to learn, share, innovate and participate.” — YouTube
Powerful words from YouTube’s recently published guide, “Turn Attention Into Action.”
YouTube is always looking for opportunities to drive user growth.
Remember when they launched the YouTube Go app in over 130 countries? They designed that app specifically for places with poor connectivity and expensive cellular data prices because they wanted to expand their services and grow their audience.
In other words, they understood the needs of developing countries, the intent of their audience and then provided them with a solution.
I’ve been talking about intent and relevancy lately because understanding consumer intent is the key to winning the hearts, minds, and dollars of your target customers.
Demographics alone rarely tell the whole story. Brands that understand demographic targeting AND audience intent are better positioned to grow and and expand their audience, just like YouTube did.
So if you want to learn how to add intent at the very center of your video marketing strategy, then you won’t want to miss this episode of Video Marketing Mastery.
Ep. 436: It's Time to Pull Up Your Youtube Shorts
Ep. 435: The Importance of Trust in your Video Marketing
Ep. 434: Todd Trained University of Arizona Student Athletes the Power of Video
Ep. 433: What is LinkedIn Boosting?
Ep. 432: Why Chief Marketing Officers are an Endangered Species
Ep. 431: Todd's Tips for Overcoming Imposter Syndrome
Ep. 430: Don't Give Away too much Free Information
Ep. 429: How Comedian Howie Mandel Taught Todd about Overcoming Objections
Ep. 428: Aligning and Leveraging your Power of Intention
Ep. 427: The Tarantino Story & Faster Knowledge Transferring
Ep. 426: Why you should Serve Others with a Joyful Heart
Ep. 425: The Tech Needed to Level Up your Virtual Presentations w/ Chad Stafford
Ep. 424: Why the Best don't get Hired but the Best KNOWN Do!
Ep. 423: How to Live Up to your Full Potential
Ep. 422: Where to get started when Selling Products or Services Remotely
Ep. 421: Latest LinkedIn Survey on Remote Buying w/Jordan Herelle
Ep. 420: Todd Talks About The Weed Industry w/ Kasen James
Ep. 419: Behind the Scenes of Shooting Todd's Documentary
Ep. 418: Heartfelt Response from Christene Sismondo after Todd's BMM Speech
Ep. 417: Adjusting to the New B2B Buyer Expectations
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