“Over the next few years, we expect the power of online video to enable more than half of humanity to learn, share, innovate and participate.” — YouTube
Powerful words from YouTube’s recently published guide, “Turn Attention Into Action.”
YouTube is always looking for opportunities to drive user growth.
Remember when they launched the YouTube Go app in over 130 countries? They designed that app specifically for places with poor connectivity and expensive cellular data prices because they wanted to expand their services and grow their audience.
In other words, they understood the needs of developing countries, the intent of their audience and then provided them with a solution.
I’ve been talking about intent and relevancy lately because understanding consumer intent is the key to winning the hearts, minds, and dollars of your target customers.
Demographics alone rarely tell the whole story. Brands that understand demographic targeting AND audience intent are better positioned to grow and and expand their audience, just like YouTube did.
So if you want to learn how to add intent at the very center of your video marketing strategy, then you won’t want to miss this episode of Video Marketing Mastery.
Ep. 416: How to Differentiate your Business when you and your Competitors Sell the Same Thing w/ Kasen James
Ep. 415: The Biggest Problem Businesses Create with their Customer Journey w/ Jason Fair
Ep. 414: Don't Do This On LinkedIn! w/ Jordan Herelle
Ep. 413: Todd interviews Kim Le about how his Remote Selling Secrets helped her business
Ep. 412: Searching for a new job? Here's how to stand out! w/ Kasen James
Ep. 411: Vidyard Updates Crush LinkedIn! w/ Jordan Herelle
Ep. 410: Come Along with Todd & Thomas as they Close a Deal!
Ep. 409: 3 Steps for Planning Your Next Video Project w/ Jordan Herelle
Ep. 408: Why You Need To Create Momentum On Your Landing Page w/ Thomas Hicks
Ep. 407: How to Dominate B2B & B2C Sales w/ Jason Fair
Ep. 406: How to Fix Your Buyers Journey w/ Jordan Herelle
Ep. 405: Gated vs. Non-Gated Content w/ Jason Fair
Ep. 404: Reevaluating Pink Hair & Conversion Tactics w/ Thomas Hicks
Ep. 403: When You Should Invest In Professional Videos w/ Jordan Herelle
Ep. 402: Why You Need A Service Focused Mindset W/ Thomas Hicks
Ep. 401: How long does it take to make a video? w/ Jason Fair
Ep. 400: New Data Buyers Prefer to Buy Online w/ Jason Fair
Ep. 399: Why Your Projects Should be Led by a Strategist w/ Jordan Herelle
Ep. 398: Why Helpful Content Generates Leads
Ep. 397: 80% of Buyers Prefer Buying Remotely
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