“Over the next few years, we expect the power of online video to enable more than half of humanity to learn, share, innovate and participate.” — YouTube
Powerful words from YouTube’s recently published guide, “Turn Attention Into Action.”
YouTube is always looking for opportunities to drive user growth.
Remember when they launched the YouTube Go app in over 130 countries? They designed that app specifically for places with poor connectivity and expensive cellular data prices because they wanted to expand their services and grow their audience.
In other words, they understood the needs of developing countries, the intent of their audience and then provided them with a solution.
I’ve been talking about intent and relevancy lately because understanding consumer intent is the key to winning the hearts, minds, and dollars of your target customers.
Demographics alone rarely tell the whole story. Brands that understand demographic targeting AND audience intent are better positioned to grow and and expand their audience, just like YouTube did.
So if you want to learn how to add intent at the very center of your video marketing strategy, then you won’t want to miss this episode of Video Marketing Mastery.
Ep. 396: When Serving Others Is Your Primary Focus
Ep. 395: Todd Unpacks the Latest Data on Video Length
Ep. 394: How Small Companies and Big Companies Compare in Video
Ep. 393: The #1 Problem Businesses Create On Their Journey Pages
Ep. 391:How to Easily add Captions to Videos w/ Jordan Herelle
Ep. 390: Creating a Captivating Video Thumbnail w/ Jordan Herelle
Ep. 389: Low vs. High Budget Videos w/ Jordan Herelle
Ep. 388: An Introduction to Payment Processing w/ Brad Weimert
Ep. 387: LinkedIn Strategies that Work w/ Jordan Herelle
Ep. 386: Low Success Tactics for Submitting Proposals w/ Jordan Herelle
Ep. 385: Friction is the Enemy of Conversion
Ep. 384: Do you Believe in Yourself?
Ep. 383: Todd Shares his Latest Side Project
Ep. 382: Was Todd Nervous? He Trained like it was Game Day
Ep. 381: Todd's Tips for Influencing your Clients and Prospects
Ep. 380: Todd Updates You On His Tony Robbins Speech
Ep. 379: The Morning Of Todd's Tony Robbins Speech
Ep. 378: Team Reaction from Todd's Tony Robbins Practice Day
Ep. 377: Building Momentum Through to the Sales
Ep. 376: How to Support a Client Transitioning Jobs
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