If you're putting offers out there on social media, week in and week out, wondering why literally nobody is interested in your offer, you'll find out why in this episode of the podcast.
A mistake people make is that they think it's their "audience" who are fools for not wanting to take the marketer up on their amazing offer. They didn't stop to ask several very pertinent questions before spraying marketing muck all over their audience. These questions include:
In fact all of these could indeed by true but your messaging sucks so while your offer is great your value proposition sucks and so the market indeed ignores your offer.
This is not, however, their fault, it's yours and you need to own it and ensure your offer has some context based on the questions I've posed above.
Your offer should be an invitation to take the next step on your process and NOT to buy something from you.
Let me explain, most people are littering the marketplace with cheap offers which are sub £200. Cheap and dirty and they think that will attract buyers in.
However, this rarely works.
This thing called Latent Demand exists.
An example of latent demand would be the shoppers trawling the aisles of Sainsburys for bread and milk and then stumbling across the baked beans shelves and spotting that Heinz have a 2-for-1 sale on beans.
It is the latent demant which stimulates people to buy the offer NOT the actual offer itself.
In this example, you don't have loads of people sniffing around your aisles for staple foods, it's rare any small business has this level of latent demand (think here; a Facebook Group with 10,000 members, that's your equivalent of latent demand).
So for most, their offer goes completely unnoticed in all the plethora of other market stallholders shouting, "Buy my stuff! Buy my stuff! Buy my stuff!"
To find out more about Fearless Business:Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out my personal business coaching website.
How to Attract Your Ideal Client - Arfa Iqbal
The Perfect 5-Step Marketing Funnel
The Elevated Entrepreneur - Jake Kelfer
How To Find Your Ideal Client TODAY
Change Your Game - Baiju Solanki
What Does Sales Confidence Look Like?
The Importance of Energy Management - Simon Alexander Ong
Is a Subscription Model Suitable for My Business
Secrets of a Six Figure Pre-Launch - Jules Dan
Best Sales Techniques For Entrepreneurs
Why Your Internal Value System is FLAWED!
Why Offering Discounts is Hurting Your Business
Building a Community Membership - Zoe Whitman
I Just Spent $15000 on a Domain Name
Using a Podcast to Raise Your Profile - Denise Ferguson
How To Achieve Mastery in Your Business
Succeed Through Speaking - Tom Bailey
How To Build a Tribe That Buys - Adam Strong
Why Charging Time For Money Doesn‘t Work
To Acquire or To Be Acquired? - Gavin Preston
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