If you're putting offers out there on social media, week in and week out, wondering why literally nobody is interested in your offer, you'll find out why in this episode of the podcast.
A mistake people make is that they think it's their "audience" who are fools for not wanting to take the marketer up on their amazing offer. They didn't stop to ask several very pertinent questions before spraying marketing muck all over their audience. These questions include:
In fact all of these could indeed by true but your messaging sucks so while your offer is great your value proposition sucks and so the market indeed ignores your offer.
This is not, however, their fault, it's yours and you need to own it and ensure your offer has some context based on the questions I've posed above.
Your offer should be an invitation to take the next step on your process and NOT to buy something from you.
Let me explain, most people are littering the marketplace with cheap offers which are sub £200. Cheap and dirty and they think that will attract buyers in.
However, this rarely works.
This thing called Latent Demand exists.
An example of latent demand would be the shoppers trawling the aisles of Sainsburys for bread and milk and then stumbling across the baked beans shelves and spotting that Heinz have a 2-for-1 sale on beans.
It is the latent demant which stimulates people to buy the offer NOT the actual offer itself.
In this example, you don't have loads of people sniffing around your aisles for staple foods, it's rare any small business has this level of latent demand (think here; a Facebook Group with 10,000 members, that's your equivalent of latent demand).
So for most, their offer goes completely unnoticed in all the plethora of other market stallholders shouting, "Buy my stuff! Buy my stuff! Buy my stuff!"
To find out more about Fearless Business:Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out my personal business coaching website.
Payment Plans and Reducing Friction in Sales
A Big Fan of Low Drama in Business - Dan Bradbury
Offering Money-Back Guarantees On Your Products
Secret Vitality Formula of a Liberating Lifestyle - Uwe Dockhorn
Why Most Coaches Experience Burnout
Business Models For Personal Brands - Bob Gentle
Niching Your Market, Product and Price
Knowing Your Numbers
The Common Path to Uncommon Success - John Lee Dumas
Becoming a Better Mentor
100th Episode Special - Robin Waite
Passive Income Myths
Launching Your Coaching Business
How To Get 2 Million YouTube Subscribers - Ali Abdaal
500k Subscribers With Only 11 Videos - James Jani
Grow Your Community Grow Your Business - Stefaan De Vreese
Imposter Syndrome - Tara Halliday
Win The Hour, Win The Day - Kris Ward
They Ask You Answer - Marcus Sheridan
Building a Business From Scratch - Brian Clayton
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Influence Factor by The Influencer Marketing Factory
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström