If you're putting offers out there on social media, week in and week out, wondering why literally nobody is interested in your offer, you'll find out why in this episode of the podcast.
A mistake people make is that they think it's their "audience" who are fools for not wanting to take the marketer up on their amazing offer. They didn't stop to ask several very pertinent questions before spraying marketing muck all over their audience. These questions include:
In fact all of these could indeed by true but your messaging sucks so while your offer is great your value proposition sucks and so the market indeed ignores your offer.
This is not, however, their fault, it's yours and you need to own it and ensure your offer has some context based on the questions I've posed above.
Your offer should be an invitation to take the next step on your process and NOT to buy something from you.
Let me explain, most people are littering the marketplace with cheap offers which are sub £200. Cheap and dirty and they think that will attract buyers in.
However, this rarely works.
This thing called Latent Demand exists.
An example of latent demand would be the shoppers trawling the aisles of Sainsburys for bread and milk and then stumbling across the baked beans shelves and spotting that Heinz have a 2-for-1 sale on beans.
It is the latent demant which stimulates people to buy the offer NOT the actual offer itself.
In this example, you don't have loads of people sniffing around your aisles for staple foods, it's rare any small business has this level of latent demand (think here; a Facebook Group with 10,000 members, that's your equivalent of latent demand).
So for most, their offer goes completely unnoticed in all the plethora of other market stallholders shouting, "Buy my stuff! Buy my stuff! Buy my stuff!"
To find out more about Fearless Business:Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out my personal business coaching website.
You Lead - How to be Authentic in Business - Minter Dial
Getting 9 Times the Prospects to Raise Their Hands -Tom Matzen
Scaling Through Sales - James White
Creating Quality Online Events - Jim McCarthy
Advertainment and Content Marketing - Dan Knowlton
How to Fire Yourself from Fulfilment - Simon Severino
Email Subject Lines - How to Increase Your Conversions - Michael Feldstein
Planning the Ultimate 5-Day Challenge - Tom Green
Scaling with Systems - Ravi Abuvula
Creating the Ultimate Virtual Event - Lorna Reeves
Take Your Podcast to the Next Level - Rockwell Felder & Zach Moreno (Squadcast)
Writing Copy That Counts - Sarah Townsend
Small Business is the new Big Business - Lee LeFever
Overdeliver - The Ultimate Marketing Strategy - Brian Kurtz
Successful Non Sales‘y Selling - Matt Essam
How to Avoid Burnout - David Shar
Interview with ‘The Apprentice‘ Runner Up - Richard Woods
How to Fix Your Money Mindset - Kate Hunter
What Are You Doing? - Paul Holbrook
Your First 1000 Followers on Twitter - Dan Rice
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