Push Your Career Forward: How to Turn Your Real Estate Job Into a Successful Business w/Eddie Berenbaum

As a new business owner, it can be difficult to adjust to the amount of responsibility of being in charge of everything. Are business plans really important, or a waste of time? Do we need to stick to our goals relentlessly, or leave some room for adjustment? How can we stop the fear of failure from holding us back? On this episode, President at Century 21 Redwood Realty, Eddie Berenbaum, shares how we can get our businesses to take off in the real estate industry. 

 

Remain flexible enough that you can adapt to what’s working. -Eddie Berenbaum

 

Takeaways + Tactics 

• Have a business plan in place. This plan should cover our ‘why’. Once we know what’s motivating us, we can start planning to reach our goals.
  
  
• Be open to adaptation. Flexibility is extremely important, and if we find new ways to reach our goals, we need to be willing to adjust.
  
  
• Don’t be turned off by failure. Learn from mistakes, and pay attention to successes. Everyone fails at some point, but if we concentrate on what we’re doing right, we can benefit from the experience.
  
  

At the start of the episode, Eddie shared how every business partner’s unique talents can take a business off the ground faster. We also learned how joining a franchise can go a long way in fast-tracking our success.

We also discussed; 

• Why talented agents are drawn to bigger brokerages
• How to market more effectively
• Why we should aim to partner with brokerages that encourage training and coaching

When we start businesses, we need to make a shift from being an agent to an entrepreneur. This requires a lot of planning. Craft a business plan that lays out every goal, and stick to it as much as possible. However, we also need to be open to adaptation at times. Stop focusing on what’s not working, and start paying attention to successes and small wins. 

Guest Bio- 

Eddie Berenbaum is the President and Co-Owner at Century 21 Redwood Realty. After earning a degree in marketing at Penn State in University in 1997, Eddie fell in love with the real estate industry. In 2002, he went on to co-found Redwood Realty alongside Shawn Milletary and Nick Pasquini. Since then, Redwood Realty has gone on to generate over $1.2 Billion worth of annual Real Estate transactions. 

 

To find out more about Eddie, visit:
https://www.linkedin.com/in/edward-berenbaum-924a5a1a

http://www.c21redwood.com/edward-berenbaum

You can also call him directly on 202 815 0925