Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. He has worked with a number of the world’s most iconic brands including Buffalo Trace, Weller, 1792, Jim Beam and Maker’s Mark bourbons, GE Appliances, AT&T, Valvoline, Humana, Rawlings, Tempur-Pedic, Fireball Whisky, General Motors, and more. It should be noted that Jason also loves the kick-ass state of Kentucky, sports, and bourbon.
We are thrilled to have Jason join us today. It’s always an engaging – and fun – time! Today he’s here to speak with us about his third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, which releases February 23rd, 2021, from Entrepreneur Press. In Winfluence, Jason presents marketers with this challenge: ‘Do brands want instagrammers and YouTubers to post about them? Or do they want to influence an audience to try or buy their product? The term “influencer marketing” has become how we refer to the former. Winfluence is a strategic guide to help us more adequately define the latter. That is what smart marketers hope to accomplish.’
Challenge accepted, Jason.
We want to hear from you! What are your main takeaways from this episode? Tell us what you think at www.soloprpro.com.
Episode 53: Real Talk
Episode 52 - PPP Loans & the Solo PR Pro with Brent Thompson of Canon Capital Management Group
Episode 51: Clarity in a COVID-19 World
Episode 50: Work from Home. Forever?
Episode 49: Connection and Community
Episode 48: Tech Tools We Love
Episode 47: Do You Really Need a Website?
Episode 46: Looking Forward
Episode 45: Leading through Crisis with Ken Byler of Higher Ground Consulting Group, LLC
Episode 44: COVID-19 Business Relief Resources for the Solo PR Pro
Episode 43: That Solo Life: Quarantine Pep Talk - How Are You Doing?
Episode 42: Quarantine Check-in
Episode 41: Working in a COVID-19 World
Episode 40: Navigating Business and COVID-19
Episode 39: Corporate Speak. Garbage Speak.
Episode 38: Invest in Yourself with Professional Development
Episode 37: Decision Fatigue
Episode 36: A Conversation with Gene Zaino of MBO Partners on Navigating AB5 & other New Labor Legislation
Episode 35: Love Your Business
Episode 34: Motivation and Momentum: Staying Sharp with Self-care
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