Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. He has worked with a number of the world’s most iconic brands including Buffalo Trace, Weller, 1792, Jim Beam and Maker’s Mark bourbons, GE Appliances, AT&T, Valvoline, Humana, Rawlings, Tempur-Pedic, Fireball Whisky, General Motors, and more. It should be noted that Jason also loves the kick-ass state of Kentucky, sports, and bourbon.
We are thrilled to have Jason join us today. It’s always an engaging – and fun – time! Today he’s here to speak with us about his third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, which releases February 23rd, 2021, from Entrepreneur Press. In Winfluence, Jason presents marketers with this challenge: ‘Do brands want instagrammers and YouTubers to post about them? Or do they want to influence an audience to try or buy their product? The term “influencer marketing” has become how we refer to the former. Winfluence is a strategic guide to help us more adequately define the latter. That is what smart marketers hope to accomplish.’
Challenge accepted, Jason.
We want to hear from you! What are your main takeaways from this episode? Tell us what you think at www.soloprpro.com.
Episode 26: 'Tis the Season for Client Gifting
Episode 25: Gratitude
Episode 24: Tidings of Sanity and Joy - Planning for the 2019 Holidays
Episode 23: What’s New? November 11, 2019 Edition
Episode 22: Highlights from the PRSA 2019 International Conference
Episode 21: Be a Better PR Pro by Slowing Down (No, Really!)
Episode 20: Where Do You Work?
Episode 19: CA–AB5 -- The California Gig Worker Bill and You
Episode 18: Moving Past Failure
Episode 17: A Little Pop Culture
Episode 16: Recruit and Retain Quality Clients Quickly with Craig Severinsen
Episode 15: LeadHERship Development with Dr. Lori Baker-Schena
Episode 14: Guilty Pleasures
Episode 13: Fighting Imposter Syndrome When You Get What You Want
Episode 12: Professional Politics (No, Not Those Politics)
Episode 11: Taking Your Solo PR Pro Show on the Road with Daria Steigman
Episode 10: PR and Tech - 2019 Trends
Episode 9: The Economy of Time
Episode 8: Take a Break
Episode 7: PR Pros - Stop Annoying Journalists
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