Kat Frederick – CMO, Ticketmaster
John Forese – Chief Product & Data Officer, Rakuten Intelligence
Portia Archer – VP of Direct to Consumer Services, NBC Sports
Jennifer Ferron – Chief Marketing Officer, Kraft Sports & Entertainment
Carolyn Tisch Blodgett – Senior VP & Head of Global Brand Marketing, Peloton
Kristen Bernert (Moderator) – SVP Business Operations, MSG Sports
The ability to create and view content on-the-go has changed how fans engage with their favorite teams on game days and beyond. With closer access and more real-time insights, the amount of data available to personalize and customize the fan experience has evolved as quickly as the emerging technologies giving teams, media companies, partners, and brands unparalleled consumer insights. Learn how companies are broadening their content offerings and define how best to engage an audience accustomed to microtargeted suggestions and on-demand experiences. This panel will explore how companies are differentiating themselves through their content offerings, fostering customer loyalty, and using a growing fan desire to be continuously engaged to generate revenue, subscriptions, and sales.
The Chess Renaissance: Modern Challenges for an Ancient Game
Raising The Stakes: The Evolution of Poker Strategy
The New Age of Golf: Players vs the Game
Pickleball: The Next Chapter for the World’s Fastest Growing Sport
Revamping America’s Pastime: The Effect of Rule Changes in Baseball
Hard Cap Constrains: Roster Construction in the Hard Cap Era of Hockey
The Future of Sports & Entrepreneurship: A Conversation with Jason Robins and Wyc Grousbeck
The Future of the Fan: Innovation, Data, and ”Always On” Engagement presented by Ticketmaster
Social Media and Sports: How Consumption and Fanhood is Changing
Data For Good: What Sports Can Learn From Other Industries
Mind, Body, Machine: The Role of AI/ML in the Future of Sports
The Play-by-Play of the Future: Navigating the Evolving Landscape of Sports Media
The Last of Sports: Wishes for the Future of the Sports Industry
Swim, Bike, Run, Data: The Next Frontier for Driving Human Performance
Beyond Expected Goals: Analyzing and Implementing the Next Phase of Soccer Analytics
Keeping the Ball Rolling: The Evolving Fight for DE&I in Sports Presented by Wasserman
Packing a Punch with Data: How Analytics Have Fueled the UFC
From NBA 75 to Basketball 100: The Future of the Game
Birdies & Big Data: The Golf Revolution
The Reformation of the NCAA: The Impact of New Legislation, Re-Alignment, and NIL
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