Discover the latest trends in B2B purchasing behavior with Laura Erdem, Senior Account Executive at Dreamdata. In this episode, we discuss what you need to know about the changing landscape of B2B purchasing habits and how you can use data to your advantage.
In this episode, Laura shares he expert insights on…
đź’ˇHow the B2B purchasing habits changed in recent years and what factors influenced them.
đź’ˇStrategies that the marketing department can employ to minimize the potential negative impact of delayed decisions or purchase processes.
đź’ˇEffective ways B2B companies can use revenue attribution to their advantage
Don't miss out on this discussion - tune in now!
Spotify: https://open.spotify.com/episode/74vK5IWXPElksU56drZRXg?si=e52a97585f62438d
Apple Podcasts: https://podcasts.apple.com/ph/podcast/changing-b2b-purchasing-habits-laura-erdem/id1496846036?i=1000605321235
Website (Podbean): https://brightvisionpodcast.podbean.com/e/changing-b2b-purchasing-habits-laura-erdem/
You can watch our podcast in video format on YouTube as well! 🎥
Check it out here: https://youtu.be/5x3x-0oJJRc
If you want to know more or get in touch with Laura, you can check out more information through the links below:
LinkedIn - Laura Erdem
Renegade Marketing: Building Unbeatable B2B Brands - Drew Neisser
The Content Sweet Spot - Mark Williams
Bringing Creativity to the Sales Process: An Exploration of Prospecting Techniques - Mafalda Johannsen
A Deep Dive into B2B Leadership Best Practices for Change - Gina Balarin
Leveraging LinkedIn for Optimal B2B Growth in 2023 - Michelle J. Raymond
Boosting Demand Generation Success - Adam Holmgren
The Journey to Silo-Free Content Strategy - Ashley Faus
B2B Buying Journey: How 6 Figure buyers would buy in 2023 and beyond - Omprakash Karuppanan
Actionable Tips for Customer-Driven B2B Innovation and Growth - Étienne Garbugli
Website Personalization and Targeted B2B Content That Breaks Through the Noise - Kirsty Dawe
[Extra Episode] Celebrating 100 Podcast Episodes – Jakob Löwenbrand
How to Grow Fast as a B2B Company with Digital Marketing - Neil Patel
The New Model of Selling: Selling to an Unsellable Generation - Jeremy Miner
Using Programmatic Prospecting to Drive More Meetings – Brent Keltner
The Road to Profitability in a Sustainable Way – Jeremy Spijker
The Importance of Creativity in B2B Marketing – Jason Miller
Random Acts of Marketing – John Ryan
Using Behavioral Science in Marketing – Nancy Harhut
Tips for Building the Best B2B Marketing and Sales Tech Stack in 2022 - Thomas Armitage
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