If clever audio branding can influence our behaviour and drive our purchase decisions, what impact can good acoustic architecture and sound design in the built environment have on our well being and mental health?
In Ep.9 of The Quiet Mark Podcast, Simon Gosling seeks answers to that question from one of the world’s leading experts in the field of sonic identity, Steve Keller, to find out, when it comes to sound in adverts, what makes people tick and why, and to explore the lessons this can teach us in our approach to the acoustic design of products and places.
Steve Keller is Sonic Strategy Director for Studio Resonate, Pandora’s audio-first creative consultancy. With a degree in psychology and over 30 years of experience in the music and advertising industries, Steve’s work explores the ways music and sound impact consumer perception and behaviour.
Recent experiments have examined the relationship between sound and taste, the existence of audio archetypes, the cost and benefits of music, soundscapes and noise in healthcare settings, and how bias impacts the aesthetic judgements of advertising professionals.
Steve raises the subject of ‘Alarm Fatigue’ in hospitals. The alarms, beeps and chatter of a hospital aren’t just uncomfortable for patients and staff: the noise can undermine safety and health.
One report by the American Association of Critical-Care Nurses found that from 72% to 99% of all hospital alarms were false. At just one hospital – Johns Hopkins Hospital in Baltimore, Maryland – there is an average of 350 alarms per patient per day.
Steve talks of ambient musician Yoko Sen who, after an unsettling hospital stay, founded a start-up that creates more pleasing sounds for medical devices and the work of famed composer and U2 Producer, Brian Eno who produced two pieces of light installation art designed to relax patients at The Montefiore Hospital in Hove.
Pandora is a leading music and podcast discovery platform, providing a highly-personalized listening experience to approximately 70 million users each month. As the largest streaming music provider in the U.S., with an industry-leading digital audio advertising platform, Pandora connects listeners with the audio entertainment they love. Pandora is a subsidiary of Sirius XM Holdings Inc.. Together, Pandora and SiriusXM have created the world's largest audio entertainment company.
Episode 26: THE ART OF FIELD RECORDING - Bernie Krause - Wild Sanctuary and Melissa Pons - Melissapons.com
Episode 25 - FREEDOM DAY SPECIAL - Acoustics in large public spaces - Richard King - Sandy Brown and Martin Rawlins - BASWA acoustic
Episode 24: TUNING THE SOUND OF TECHNOLOGY - Matthew Bennett - Composer + Sound Artist | Principal at Acoustic Ecology Design Partners | Former Director of Sound + Sensory Design at Microsoft
Episode 23: FROM SYNTHS TO SOUNDSCAPES - Adventures in Acoustic Ecology with Martyn Ware
Episode 22: THE ART OF ACOUSTIC DESIGN - Axel Enthoven - Yellow Window Design and Richard Ellerbeck - BuzziSpace
Episode 21: COOKING WITH SOUND - Ping Coombes - BBC MasterChef Winner and Henk Huisseune - Novy
Episode 20: THE SOUND OF THE STARS - Paul Gregory & Nick Dunn - The International Dark-Sky Association
Episode 19: DON'T BE ALARMED! - Dr. Elif Özcan (Vieira) - TU Delft & Critical Alarms Lab
Episode 18: THE SOUND OF SLEEP - John Lopos - The National Sleep Foundation
Episode 17: THE NOISE ABATEMENT SOCIETY - Lisa Lavia
Episode 16: SOUND OF THE YEAR AWARDS - Matthew Herbert - BBC New Radiophonic Workshop & Cheryl Tipp - Curator of Wildlife & Environmental Sounds - British Museum
Episode 15: REDUCING NOISE IN HOSPITALS - Yoko Sen - Sen Sound
Episode 14: SOUND WALKING INTO 2021 - Renate Zentschnig and Michiel Huijsman - Soundtrackcity & Grant Waters - Tranquil City
Episode 13: THE ACOUSTICS OF STONE WOOL INSULATION - Jessica Smith & James Mills - ROCKWOOL & Claudio Passavanti aka Doctor Mix
Episode 12: ACOUSTICS IN ARCHITECTURE - Jack Richardson - Hilson Moran & Spencer Drake - Armourcoat
Episode 11: SOUND AND NOISE - Marcia Jenneth Epstein - The University of Calgary
Episode 10: FOOD, SLEEP & ENERGY - Mahmoud Alamir of Flinders University, Adelaide, South Australia
Episode 8: TRANSFORMING CONSTRUCTION WITH SOUND DESIGN - Mike Jacob - Kiss House
Episode 7/ Pt3: IMPROVING ACOUSTICS FOR A NEW NORMAL - Oliver Brookes - BB&C Architects Ltd
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