229: ”Homer-Simpson” your Website with Matt Stafford

Matthew Stafford, CEO of Build Grow Scale, is passionate about empowering business owners to succeed. His expertise lies in e-commerce and conversion rate optimization, emphasizing on "Homer Simpson" your website for effective conversion, not just traffic.

 

Matt's Quick Wins Framework focuses on maximizing existing traffic by enhancing search functionality and optimizing filter pages. He highlights the importance of clear navigation and customer-centric design in boosting conversion rates for both product and service-based websites. He also advocates for simplicity and understanding customer needs to build trust and drive sales.

 

(0:26) Matt’s personal Why

(1:17) Conversion rate optimization

(3:32) Quick Wins Framework

(15:38) Sustainable conversion tactics

(17:59) Product company vs. Service company

(21:13) Your website’s potential

(25:03) Find out more about Matt

 

Links and Resources

• Matt’s LinkedIn
• Build Grow Scale
• Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT 
• Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks 
• Explore Steve Preda Business Growth tech https://stevepreda.com/business-growth-tech/
• Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/