Living in the Moment

Nondumiso Mabece, head of brand and Santam Insurance fills us in on Santam's brand refresh which centers on the powerful new slogan, “This is Freedom. Live in the moment, not in the worry," encouraging clients to embrace living in the moment, free from the worry of potential risks. While maintaining their well-known commitment to providing "Insurance good and proper," Santam shifts focus toward empowering customers by emphasising the freedom that insurance offers. With risk management at its core, Santam seeks to simplify insurance processes, save clients time, and help them secure their assets. This transformation speaks to a broader vision of enabling both individuals and businesses to thrive without the burden of constantly worrying about unexpected events.