As the wave of opportunity continues to swell for student-athletes at NCAA member institutions who are now able to monetize their name, image and likeness (NIL) rights, risks and uncertainties for colleges and universities in this rapidly evolving marketplace are rising as well.
In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt professionals Matthew Reece, Kalon Gutierrez and David Frisbey to discuss the complexity of the evolving NIL marketplace and what colleges and universities can do to build a successful NIL program. This episode also takes a closer look at Manatt’s newly launched NIL Program Playbook and Scorecard, created for colleges and universities engaging in this space and seeking best practices for program development, dealmaking and compliance.
Learn more about the Playbook and Scorecard, or download a preview now. To access other episodes of this podcast, please click here.
Episode 9: Across the Pond and Beyond: Negotiating Global Master Agency Agreements
Episode 8: Advertising COVID-19-Related Products: The Myths, the Crackdown, the Hard Science
Episode 7: Building Blocks of Successful Agency-Client Relationships: Trust, Transparency, Flexibility and Process Clarity
Episode 6: Trends and Issues for Advertisers to Track in 2021
Episode 5: Key Takeaways for Companies Participating in the Political Process After a Historic Election Year
Episode 4: Previewing DOJ Activities Affecting Marketing Post-Election
Episode 3: CCPA Strategies for Advertisers
Episode 2: Navigating Regulators’ Crackdown on COVID Claims
Episode 1: Sponsorships, COVID-19 and Force Majeure
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