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Every business owner knows an article in the news can be a great boost to a business. The question is how do you get the media to notice you. My guest Mickie Kennedy explains it is not by sending another boring release about your product or service.
You need to be creative, finding a unique angle. One way to do that is with a survey that uncovers an unusual data point or piece of information which might be the beginning of a great story. Another tip is to look for industry blind spots, things no one in the industry is writing about.
#782 Google Wants You to Do Better
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#780 Protect Your Assets
#779 It Is All About The Cash
#778 Cost Plus Pricing
#777 Get To Yes Faster
#776 Turn Your Sales Funnel Upside Down
#775 Testimonials are Marketing Gold
#774 Lessons from My Days in Retail
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#769 Branding for Creatives
#768 Tell Stories About Your Best Days
#767 Social Media is Like a Single’s Bar
#766 Use a Quiz to Grow Your Email List
#765 Marketing is Personal
#764 Recession Proof Your Business
#763 Everything Old is New Again
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