A website can be one of the most important marketing tools for a professional actor. Actors can use websites to provide information directly to casting directors in the theatre industry. By updating your site with a headshot, resume, recent news and contact information, creative teams can easily learn more about you and potentially call you in for auditions and callbacks.
Once you design your website and its live, try searching your name on google. Does your website pop up on the first page? Is it the first result? Or way down on the bottom?
If you've noticed that your site isn't the first result that comes up when you search your name, you may be at a disadvantage. We need to make our information as readily available as possible, and if someone can't find your site, they'll quickly move on.
So how do we get the page to come up to the top of Google when someone searches our name?
Search Engine Optimization.
SEO, or Search Engine Optimization, is a marketing idea focused on growing visibility in organic (non-paid) search engine results. According to Moz, "SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
From the words on your page to the way other sites link to you on the web, actors should keep SEO in mind when creating a website. Here are some easy tips to bring your website to the top of Google search!
To use the online image optimizer mentioned in the podcast, click here.
For more on URL structure, click here.
On The Blog:
How To Bump Your Actor Website To The Top Of Google Search
Maggie's Personal Actor Website:
maggiebera.com
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my best advice for all actors heading into 2023 (PART 2)
my best advice for all actors heading into 2023
how to get the most out of your college + high school experience as an actor
10 skills every actor should master (besides acting!!)
is social media really THAT important for actors?
5 rookie mistakes actors make after graduating (from personal experience lol)
how to get involved in readings, workshops and new musicals
why I work a 9-5 full time job while pursuing a career as an actor
agents, actors access, tv/film, mental health + MORE with Junior Gomez
what your actor website says about you
how to start your own audition journal
why actors need to find a hobby outside of theatre
what is summer stock + what happens when you don’t book the job?
do all actors need a website?
my step-by-step guide to filming a simple self-tape audition
swings, understudies and standbys (and why they’re so important)
5 lessons I learned after graduating with a BFA in musical theatre
8 things I wish I knew before pursuing a career in theatre
college auditions, self tapes, and survival jobs with Ben Biggers (Beautiful: The Carole King Musical)
best advice for actors from behind the table with music director Daniel Klintworth (Pretty Woman)
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