In Part 1 of this two-part episode of Perfect Balance: An Advertising Law Podcast, host Po Yi was joined by Jesse Brody and Bez Stern, Partners in Manatt’s Advertising, Marketing and Media team, to discuss many of the key updates that the Federal Trade Commission (FTC) made to its Endorsement Guides and the updated FAQs.
Episode 9: Across the Pond and Beyond: Negotiating Global Master Agency Agreements
Episode 8: Advertising COVID-19-Related Products: The Myths, the Crackdown, the Hard Science
Episode 7: Building Blocks of Successful Agency-Client Relationships: Trust, Transparency, Flexibility and Process Clarity
Episode 6: Trends and Issues for Advertisers to Track in 2021
Episode 5: Key Takeaways for Companies Participating in the Political Process After a Historic Election Year
Episode 4: Previewing DOJ Activities Affecting Marketing Post-Election
Episode 3: CCPA Strategies for Advertisers
Episode 2: Navigating Regulators’ Crackdown on COVID Claims
Episode 1: Sponsorships, COVID-19 and Force Majeure
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