You have probably heard multiple times you need to start your sales process by defining your niche because when you do, you can create more relevant content.
But our guest Leon Streete, says just defining the "who" is not enough. The demographics only gives you half of the picture. The second part, which is usually the most important part, is to think about what is going on psychologically with your audience.
Why is this important? When people make a buying decision, they make it first with emotion. So if your message has no emotion, you're not going to get people to the end result. Your sales pitch will be missing the very thing that's going to get them engaged and interested.
Once you understand those elements you can begin to outline a list of things which frustrate them. Make the list as long as possible, because every customer will be a little different. Having multiple pain points will give you multiple messages potential customers may connect with.
About Leon Streete
Leon Streete is the “Lead Generation Coach” and Founder of Business Owner Elevation Ltd, which has been created to help Coaches & Consultants with Marketing Strategy using his unique approach and incorporating Direct Response Marketing. The company is very close to Leon’s heart and reflects both fresh and new ideas whilst actually making a difference both in results and transformation using his 20+ years of marketing experience.
#880 Stop Spiraling Toward Burnout
#879 Make Chat GPT Work For You
#878 Go Where Your Customers Are
#877 Be a Great Podcast Guest
#876 The Marketing Path
#875 Common Startup Mistakes
#874It is ok to change direction
#873 Become a Better Public Speaker
#872 The Reason for Being
#871 The Complete Offer
#870 Things go Wrong
#869 Stop and Read This
#868 To Reply or Not to Reply
#867 Home Court Advantage
#866 On the Road to Mastering Your Marketing Message
#865 Affordable Research Tactics
#864 Podcast Tips, Tools and Tricks
#863 Measurement vs Attribution
#862 Stand, Stagger, Fall
#861 Go Negative to Get Attention
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast