It’s certainly not all doom and gloom. There are some wonderful examples of brands that are highly successful at engaging mothers, which is leading them to enjoy market share gains. Mothers will gravitate towards brands that can show they understand what mums need and what they have to deal with every day, and how tough it is to be a mother.
In this episode I profile six marketing strategies which are proving highly effective for brands and business owners wishing to attract mothers and their families. This is a practical episode designed to celebrate and highlight some of the great work being undertaken.
For the show notes head to: https://www.marketingtomums.com.au/podcast/ep41-with-katrina-mccarter-what-brands-are-getting-right/
32. Creating Winning Content with Andrea Scalzo Yi
31. Marketing to Working Mothers with Kate Christie
30. Emerging Asian Markets with Roshni Mahtani
29. Marketing to Indian Mothers with Anoushka Gungadin
28. Finding opportunities in a global crisis with Katrina McCarter
27. Marketing to Pregnant Women and New Mothers with Dira Barnes
26. Marketing to women over 50 with Alison Bryant
25. Key Success Factors in 2020s with Katrina McCarter
24. The disruptive sharing economy with Tim Wise
23. State of Motherhood with Jill Koziol
22. Innovation with Kate Torgersen
21. The Rise of Voice with Kath Blackham from VERSA
20. Growth in International Markets with Dannielle Michaels from b.box
19. Human to Human Marketing with Angela Henderson
18. Building deep connections with mums with Stevie Angel and Nadia Tucker from Active Truth
17. Major Mum Trends with Katrina McCarter
16. Mums changing media and technology behaviours with Melissa DeCesare
15. Grandparents Influence with Patty David
14. How Mums Shop with Wendy Liebmann
13. How Mums search for Health Information with Hansa Bhargava
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.