If you live in the Hampton Roads area, then you're most likely aware of Miller's convenience stores. But what you may not also know is that they have a residential HVAC company as well! As a matter of fact, their HVAC company has been in business for over 40 years now.
But for the longest time, they've had a difficult time raising awareness in the local market that their store & HVAC business are completely separate. Many potential customers had gotten confused about their actual service offering and would keep scrolling.
In 2019, however, they decided it was time to really distinct the two brands and grow their residential HVAC company. Will Degroat has lead that charge, and has seen great success in doing so.
Check out this episode of the Smart HVAC Marketing podcast to learn more about some of the ways their rebranding efforts have resulted in monumental growth - even during a pandemic!
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Setting Your Business Up For Success in 2023
TikTok Strategies For HVAC and Plumbing Companies with A&T Mechanical
Capacity Planning & Scheduling for High-Value Jobs
How to Reach More Homeowners
How Your Team Culture Can Be Improved in 2023
How Proven Processes Can Propel Your Business
How to Make the Most of Tradeshow Season
The Best PR Practices for your HVAC Business
The Importance of Investing in Your Team
The Story of Rival Digital: Featuring Alyssa Rogers
How to Handle Negative Online Reviews
The Holistic Customer Experience
How to Maximize Your Service Calls
The Right Tools For Your Techs
How to Effectively Market Financing
How to Hire, Train & Retain
The Importance of Locking Down Processes
Differentiating Yourself Through Brand Storytelling | Ryan Chute - Wizard of Ads
You Have to Set the Hook
The Importance of Call by Call Management
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
The Goal Digger Podcast
B2B Agility™ with Greg Kihlström