If you live in the Hampton Roads area, then you're most likely aware of Miller's convenience stores. But what you may not also know is that they have a residential HVAC company as well! As a matter of fact, their HVAC company has been in business for over 40 years now.
But for the longest time, they've had a difficult time raising awareness in the local market that their store & HVAC business are completely separate. Many potential customers had gotten confused about their actual service offering and would keep scrolling.
In 2019, however, they decided it was time to really distinct the two brands and grow their residential HVAC company. Will Degroat has lead that charge, and has seen great success in doing so.
Check out this episode of the Smart HVAC Marketing podcast to learn more about some of the ways their rebranding efforts have resulted in monumental growth - even during a pandemic!
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Building a Career Where There is Always a Demand | LimRic Plumbing, Heating, & Air
Staying Accountable to Their Customers | Western Heating and Air
How Leaders Grow Businesses | Julian Scadden - Nexstar Network
91 Years of HVAC, What is Standard's Secret? | Claire Ferrara
What is Service Roundtable, and What Does it Mean for Your Business? | Matt Michel
How Frederick Air Navigated the Pandemic | Dave Schmidt
Zero To 75--How C&C Embraced Growth & Family | Dayna Hottle
Testing Fast & Failing Fast--What Makes York Stand Out | Eric Bonde
Q2 Rival Digital Company Update
More Branding, Less Ad Spend | Joy Payne, Champion Comfort Systems
Here's How to Jump Start Your Brand Awareness | Kyle Gargaro, ACHR News
How Automation Can Turn into $$ | Anthony Pascucci, Sansone Air
Supplying Your HVAC With What It Needs | Jeff Mosler, Nexa
How to Achieve ROI on HVAC | Ted Fox--Fox & Sons
Character and Integrity and its Impact on HVAC | Chuck Worley- Worley's Home Services
From Phone Books to Google: How to Modernize your Marketing | Scott Stewart- Swift Services
How Absolute Comfort Stays Ahead of the Competition | Marc Morales Absolute Comfort Heating and Air
The Importance of Communication and Attention to Detail | Jeffrey Ranshaw- Air Outlook Inc.
How HVAC Contractors Can Offer More Value To Their Customers | Bryan Davenport - Oxbox HVAC
How HVAC Contractors Can Grow Their Business With Ecommerce | Will Housh - Contractor Commerce
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