COVID-19 had a huge impact on medical aesthetic practices across the country, forcing business owners to overcome unprecedented circumstances. For some, however, quarantine was not the only catastrophe to strike. In part one of this two-part series on overcoming disasters, Marria Pooya of Greenwich Medical Spa talks about a fire that devastated her flagship location, how she was able to adapt and move forward, and the keys to building a foundation that can withstand enormous, unforeseen challenges. She covers:
Greatest Hits: How to Be CEO of Your Medical Aesthetic Business
Rules, Regulations and the Medical Spa Industry
Legal Compliance, Med Spa Ownership and the Corporate Practice of Medicine
Medical Spa Success with a CoolSculpting-only Practice
Increasing Retention, Selling More High-Margin Treatments and Scaling Through Technology
Member Spotlight: From Aesthetic Injector to Frontline Essential Worker and Back
Skin Rejuvenation with Energy-based Devices
Mental Health, Self-care and Performance Scrubs
Inside the FDA Trials of Restylane Contour
Anatomy of a Med Spa Sale: Mergers and Acquisitions, Part 2
How Much Are Medical Spas Worth? Mergers and Acquisitions, Part 1
PAs – Assistants or Associates?
Staffing and Recruiting for a Medical Aesthetics Practice
From Small-market Medical Spa to Acquisition to Expansion
The Injector Shortage in Medical Aesthetics
Medical Spa Ownership: Investing, Expanding and Exiting
Greatest Hits: The PA Paradigm and How Physician Assistants are Dominating in the Medical Spa World
Making Your Medical Spa Website Show Up in Google
Medical Aesthetics Is Exploding, but Is the Biggest Boom Still to Come?
Training and Safety in Medical Aesthetics: Live from Medical Spa Show
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