Jim Guszcza is the chief data scientist at Deloitte Analytics. His title paints a picture that he’s a total numbers geek. And that would be a fair, but single-dimensional assessment. What it doesn’t speak to is Jim’s passion for behavioral science and, more importantly, the collaboration of data science and behavioral science.
He makes a case for the application of behavioral science simply with this analogy: if we need help to see, we get eyeglasses. In so doing, we are using science and technology to help corre...
Jim Guszcza is the chief data scientist at Deloitte Analytics. His title paints a picture that he’s a total numbers geek. And that would be a fair, but single-dimensional assessment. What it doesn’t speak to is Jim’s passion for behavioral science and, more importantly, the collaboration of data science and behavioral science.
He makes a case for the application of behavioral science simply with this analogy: if we need help to see, we get eyeglasses. In so doing, we are using science and technology to help correct our faulty vision. But when it comes to correcting for our biases, we don’t turn to science and technology and that might improve our decision making. But we could. That’s where the collaboration between data science (or Big Data) and behavioral science come together: applying science and technology to decision making. And THAT was fascinating.
In our discussion about music, we talked about Jim’s equal interest in a Dvorak string quartet as much as he is the in the soundtrack to “Wonder Boys” or a great jazz piano performance. He shared he has a penchant for small venues and small bands.
He then shared some tips about how to apply behavioral science to your job and your life. He focused on reading books and listening to podcasts as ways to become more educated on the topic and to help you apply behavioral science principles.
NOTE: Behavioral Grooves is celebrating our 100th episode in Philadelphia, Pennsylvania on October 17, 2019 with authors Annie Duke and Jeff Kreisler. Our sponsors for the event include PeopleScience and Podbean and we want to thank them for helping us make this possible. If you’re unable to join us in person, we’ll be live streaming the event and we hope you’ll log in there!
Links
Jim Guszcza: https://www2.deloitte.com/us/en/profiles/jguszcza.html
“Moneyball” Michael Lewis: https://www.goodreads.com/book/show/1301.Moneyball
“Clinical Versus Statistical Prediction” Paul Miele: https://psycnet.apa.org/record/2006-21565-000
Richard Thaler: https://en.wikipedia.org/wiki/Richard_Thaler
Cass Sunstein: https://en.wikipedia.org/wiki/Cass_Sunstein
Daniel Kahneman: https://en.wikipedia.org/wiki/Daniel_Kahneman
Imposter syndrome: https://en.wikipedia.org/wiki/Impostor_syndrome
Bounded Rationality: https://en.wikipedia.org/wiki/Bounded_rationality
Bounded Self-Control: https://www.economicsonline.co.uk/Behavioural_economics/Bounded_rationality_and_self_control.html
Craig Fox, UCLA: https://www.anderson.ucla.edu/faculty-and-research/management-and-organizations/faculty/fox
Intention Action Gap: https://www.tutor2u.net/economics/reference/behavioural-economics-the-intention-action-gap
Mike Green, Deloitte: https://www2.deloitte.com/us/en/insights/authors/g/michael-greene.html
Cathy Neil: https://en.wikipedia.org/wiki/Weapons_of_Math_Destruction
Robert Cialdini, ASU: https://en.wikipedia.org/wiki/Robert_Cialdini
“The Design of Everyday Things” Don Norman: https://www.goodreads.com/book/show/840.The_Design_of_Everyday_Things
Tom Malone, MIT: https://cci.mit.edu/malone/
“Rockonomics” Alan Krueger: https://www.penguinrandomhouse.com/books/564519/rockonomics-by-alan-b-krueger/
“The Age of Surveillance Capitalism” Shoshana Zuboff: https://www.goodreads.com/book/show/26195941-the-age-of-surveillance-capitalism
“Deep Medicine” Eric Topol: https://www.basicbooks.com/titles/eric-topol/deep-medicine/9781541644649/
Stanford Human Centered AI: https://hai.stanford.edu/
Carnegie Mellon Social & Decision Sciences: https://www.cmu.edu/dietrich/sds/
Behavioral Scientist Ethical Checklist: https://behavioralscientist.org/behavioral-scientists-ethics-checklist/
“Quiet” Susan Cain: https://www.quietrev.com/
“Thinking in Bets” Annie Duke: https://www.annieduke.com/
Herbert Simon: https://en.wikipedia.org/wiki/Herbert_A._Simon
Kurt Nelson: @motivationguru
Tim Houlihan: @thoulihan
100th Episode Event at Meetup: https://www.meetup.com/Philadelphia-Behavioral-Science-Meetup-Group/events/264495763/
100th Episode Event at Eventbrite: https://www.eventbrite.com/e/behavioral-grooves-100th-episode-event-tickets-73159537145
Behavioral Grooves: www.behavioralgrooves.com
PeopleScience: https://peoplescience.maritz.com/
Podbean: https://www.podbean.com
Musical Links
Bob Dylan: https://en.wikipedia.org/wiki/Bob_Dylan
Van Morrison: https://en.wikipedia.org/wiki/Van_Morrison
Leonard Cohen: https://en.wikipedia.org/wiki/Leonard_Cohen
David MacDonald: https://www.msmnyc.edu/faculty/david-macdonald/
Arthur Schoenberg: https://en.wikipedia.org/wiki/Arnold_Schoenberg
Wigmore Hall: https://wigmore-hall.org.uk/
Dvorak String Quartet: https://www.youtube.com/watch?v=DxtAHpYIXdU
Schumann String Quartet: https://www.youtube.com/watch?v=iO4UhZuw7gQ
Vijay Iyer: https://en.wikipedia.org/wiki/Vijay_Iyer
Wonder Boys: https://www.discogs.com/Various-Wonder-Boys-Music-From-The-Motion-Picture/master/341271
Angus & Julia Stone: https://www.youtube.com/watch?v=bHdPyp8onSI
Flora Cash: https://www.youtube.com/watch?v=AzjMmwki1Fs
Echo and the Bunnymen: https://en.wikipedia.org/wiki/Echo_%26_the_Bunnymen
The Cure: https://en.wikipedia.org/wiki/The_Cure
O.A.R.: https://en.wikipedia.org/wiki/O.A.R.
