IRI’s C-Suite Conversations series features C-level leaders and their strategies for managing through the COVID-19 pandemic. This fourth session features Stuart Aitken, chief merchant and marketing officer, The Kroger Company.
Here, Stuart speaks with Andrew Appel, president and chief executive officer, IRI, about his journey globally and to grocery retail, and how keeping the well-being of both Kroger associates and customers front and center of every decision turned into a blueprint for reopening America. Kroger shared its blueprint, which has supported businesses in the U.S. and internationally, helping to save lives and support economies.
Confections: Navigating the Omnichannel World
Celebrating the Successes of New Product Pacesetters
C-Suite Conversations: Michelle Hulst, COO, The Trade Desk
Gen Z Ups the Ante to Win Their Brand Loyalty
Cannabis: The Route to Success
Get to Know Gen Z
C-Suite Conversations: Navigating from the Intersection of CPG and Tech
The Role of Fresh in an Omnichannel World
The Role of Perishables in Our Post-Pandemic Life
Cooking Confidently
Anticipating the 2021 In-store Experience
C-Suite Conversations: At the Crossroads of Change in CPG Retail
COVID-19's Impact on Retail Media Networks
Measuring Retail KPIs and Performance Post-COVID
C-Suite Conversations: Fabian Garcia, President, Unilever North America
Understanding How to Make Beer Data Work For You, with Ryan Toenies of IRI
SNAC Cast - SNAXPO Special Edition with Sally Lyons Wyatt, IRI
C-Suite Conversations: Consumers Discover and Rediscover Conagra Brands
The Time is NOW for Fresh
Retaining Confident Cooks
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Influence Factor by The Influencer Marketing Factory
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström