In the third of a series of episodes based on the executive guide, “Enhancing the Quadruple Aim through Data-Driven Decisions in the Built Environment,” Joel Yow, co-founder of linear A, discusses how the built environment can help healthcare organizations achieve the Quadruple Aim’s second goal, reducing the cost of care. “You don’t want to make an investment in a new building that’s meant to reduce the cost of care, and then misplace it or mistime it and then just generally increase the cost of care by not really thinking through the data enough,” he says. “When looking at patient origin, for example, we’ve provided reports and data to clients that show them where their patient populations are coming from in relation to where they are currently located. It always surprises me how often there are two or three people out of 10 in a room who say, ‘I had no idea this high of a percentage is coming from out of state,’ or that ‘this many people are in a service area in which we don’t have any facilities or assets.’ There is this lightbulb that goes off where they realize they really need to understand their patients better in order to better serve them.”