Mapping out your customer journey helps you serve the right piece of content to a potential prospect based on their previous interactions with your business.
But did you know that 68% of marketers don’t have a documented customer journey strategy in place?
Without knowing your customer’s journey, how do you expect to serve them hyper-relevant messages that move them closer towards making a purchase (or repurchase)?
In this episode, I interview Mike Huber, Senior Director of Business Strategy at Vertical Measures. We dive into his company’s newly released book, The Customer Journey: How an Owned Audience Can Transform Your Business.
(Hint: An owned audience is when you capture someone’s name and email so you can communicate with them whenever you want).
There are 4 phases to the customer journey, which we’ll get into in this interview. Plus you’ll discover how much content you should create for each phase.
If you want rich, actionable advice on mapping out your customer journey (plus a chance at winning a free copy of the book), tune in to this episode of Video Marketing Mastery!
Ep. 457: How to Use Video in Personal Relationships
Ep. 456: How Todd Used a Personalized Follow Up Video to Advance a Key Relationship
Ep. 455: Are you Carrying Baggage or Fuel?
Ep. 454: How to Use Video to Ice Break Cold Prospects
Ep. 453: Fast Immediate Reactions Are Dangerous
Ep. 452: David Meerman Scott on the Neuroscience of Proximity in Video
Ep. 451: Funny Moments Inside the Tony Robbins Green Room
Ep. 450: Go in the Car with Todd and his Team before his Tony Robbins Keynote
Ep. 449: Convert More Remote Buyers with a Strategy that Hits Home!
Ep. 448: How Todd's Training with a Client Generated $119M Using his Strategies
Ep. 447: How to Prepare Yourself for the Details so you can Win
Ep. 446: Why Event Marketing ROI Starts with Persona Segmentation
Ep. 444: The Butta Cakes Entrepreneurial Success Story
Ep. 443: How to Leverage FOMO at your Events
Ep. 442: 3 Biggest Mistakes Businesses Make With Hybrid, Virtual, and In-Person Events
Ep. 441: 6 Ways to Amplify your Event Marketing
Ep. 440: Todd Answers Questions About Video for Physical Products
Ep. 439: US Olympian Athlete Asks Todd How to Prepare for Interviews
Ep. 438: Google's "Seek to Action" for Key Moments in Video Search
Ep. 437: Listen to Todd's Interview on The Enlightened Executive w/ Susan Drumm
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