Mapping out your customer journey helps you serve the right piece of content to a potential prospect based on their previous interactions with your business.
But did you know that 68% of marketers don’t have a documented customer journey strategy in place?
Without knowing your customer’s journey, how do you expect to serve them hyper-relevant messages that move them closer towards making a purchase (or repurchase)?
In this episode, I interview Mike Huber, Senior Director of Business Strategy at Vertical Measures. We dive into his company’s newly released book, The Customer Journey: How an Owned Audience Can Transform Your Business.
(Hint: An owned audience is when you capture someone’s name and email so you can communicate with them whenever you want).
There are 4 phases to the customer journey, which we’ll get into in this interview. Plus you’ll discover how much content you should create for each phase.
If you want rich, actionable advice on mapping out your customer journey (plus a chance at winning a free copy of the book), tune in to this episode of Video Marketing Mastery!
Ep. 396: When Serving Others Is Your Primary Focus
Ep. 395: Todd Unpacks the Latest Data on Video Length
Ep. 394: How Small Companies and Big Companies Compare in Video
Ep. 393: The #1 Problem Businesses Create On Their Journey Pages
Ep. 391:How to Easily add Captions to Videos w/ Jordan Herelle
Ep. 390: Creating a Captivating Video Thumbnail w/ Jordan Herelle
Ep. 389: Low vs. High Budget Videos w/ Jordan Herelle
Ep. 388: An Introduction to Payment Processing w/ Brad Weimert
Ep. 387: LinkedIn Strategies that Work w/ Jordan Herelle
Ep. 386: Low Success Tactics for Submitting Proposals w/ Jordan Herelle
Ep. 385: Friction is the Enemy of Conversion
Ep. 384: Do you Believe in Yourself?
Ep. 383: Todd Shares his Latest Side Project
Ep. 382: Was Todd Nervous? He Trained like it was Game Day
Ep. 381: Todd's Tips for Influencing your Clients and Prospects
Ep. 380: Todd Updates You On His Tony Robbins Speech
Ep. 379: The Morning Of Todd's Tony Robbins Speech
Ep. 378: Team Reaction from Todd's Tony Robbins Practice Day
Ep. 377: Building Momentum Through to the Sales
Ep. 376: How to Support a Client Transitioning Jobs
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