Mapping out your customer journey helps you serve the right piece of content to a potential prospect based on their previous interactions with your business.
But did you know that 68% of marketers don’t have a documented customer journey strategy in place?
Without knowing your customer’s journey, how do you expect to serve them hyper-relevant messages that move them closer towards making a purchase (or repurchase)?
In this episode, I interview Mike Huber, Senior Director of Business Strategy at Vertical Measures. We dive into his company’s newly released book, The Customer Journey: How an Owned Audience Can Transform Your Business.
(Hint: An owned audience is when you capture someone’s name and email so you can communicate with them whenever you want).
There are 4 phases to the customer journey, which we’ll get into in this interview. Plus you’ll discover how much content you should create for each phase.
If you want rich, actionable advice on mapping out your customer journey (plus a chance at winning a free copy of the book), tune in to this episode of Video Marketing Mastery!
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Ep. 314: Todd's Thanksgiving Special
Ep. 313: How To Build A LinkedIn Live Community With Russ Johns
Ep. 312: YouTube Will Start Showing Ads On All Video
Ep. 311: Ease Is A Greater Threat To Growth Than Hardship
Best of VMM: The Stories You've Always Wanted To Know
Best of VMM: How to Turn Customers Into Your Marketing Army, with Jay Baer
Best of VMM: Celebrating Audience Stories From Around the World: Part 3
Best of VMM: Celebrating Audience Stories From Around the World: Part 2
Best Of VMM: Celebrating Audience Stories From Around the World: Part 1
Ep. 310: Instagram Extends Live Streams to 4 Hours
Ep. 309: Not Using A CRM Is Remote Selling Malpractice
Ep. 308: How Sales Rockstars Build Rapport
Ep. 307: Preparing Your Videos For A Mobile Audience
Ep 306: Finding The Positive During Covid
Ep. 305: Are You Insecure About Adding Value In Video?
Ep. 304: How To Create The Perfect Day
Ep. 303: How To Create Customer Testimonial Stories That Convert
Ep. 302: How to Use A Scratch Voice Over In Editing
Ep. 301: Election Day Memories as a Reporter
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