The Passle Podcast - CMO Series
Business:Marketing
This year we’re celebrating International Women’s Day by shining a light on the experiences of incredible women across the industry. In this second installment of Inspiring Inclusion, we uncover the personal stories of our guests and the inspirational people who have influenced their journeys.
From creating safe spaces to the power of putting words into action, this incredible lineup share their insights and perspectives on the role of firms and their leaders in inspiring inclusion.
We’re so grateful to hear from Julie Chodos, Chief Marketing & Business Development Officer at Axinn, Veltrop & Harkrider, Sandria Lherisse, Director of Marketing and Business Development at Groom Law Group, Emily McKeown, Business Development Director at Godfrey and Kahn, Sarah Short, Business Development & Marketing Manager at McLennan Ross, Angela Quinn, Chief Client Officer at Husch Blackwell, Christie Cáceres, Chief Business Development and Marketing Officer at Sheppard Mullin Richter & Hampton, Sarah Kempsey, Chief Marketing Officer at Montgomery McCracken Walker & Rhoads, Laura Long, Chief Operating Officer and Chief Finance Officer at Hanson Bridgett, Liz Bigham, Chief Marketing Officer at Burford Capital, Marianne Talbot, Chief Marketing and Business Development Officer at Bailey & Glasser, LLP, Gina Connell, Chief Marketing Officer at BP Collins, Diana Courson, Chief Marketing Officer at Wiley Rein, Nicole Miles, Chief Marketing Officer at Dentons, and Despina Kartson, Chief Marketing Officer at Baker Hostetler.
Episode 44: Part 1 - Amanda Bruno and Debra Hare of Morgan Lewis on how to innovate for legal marketing and BD success
Episode 43 - One firm, your firm - Sophie Bowkett of Bird & Bird on building more human and more effective legal brands
Episode 42 - Sadie Baron of Reed Smith on equipping legal marketing functions to succeed in today’s environment
Episode 41 - Sarah-Jane Howitt of Weightmans on what effective, data-driven Business Development looks like close up
Episode 40 - Jennifer Griffin Scotton of Brooks Pierce on Challenging the assumptions around your firm’s Business Development capabilities
Episode 39 - Marianne Talbot of Bailey & Glasser, LLP on nurturing and motivating great people
Episode 38 - Paula Zirinsky of Structura Strategy Group on clients, romance and where law firms can up their engagement game
Episode 37 - Lee Watts of Ashby & Co. Consulting on the power of personal branding in legal marketing
Episode 36 - Bree Metherall of Stoel Rives LLP on the importance of asking ”why?” in legal business development
Episode 35 - David Bruns of Farella, Braun + Martel on the process of getting to the legal BD win
Episode 34 - Susanne Mandel of Lowndes on tailoring a Business Development coaching program to fit your firm
Episode 33 - Karen Wilcox of Taylor English on scaling a marketing function to meet the needs of an ambitious, high growth firm
CMO Series Special - LMA ’22: What to expect
Episode 32 - Catherine Zinn of Baker Botts on how marketing and BD is influencing the direction of the firm
Episode 31 - Tina Emerson of Nexsen Pruet on growth, ambition and success in a regional law firm
Episode 30 - Norm Rubenstein of Zeughauser Group on the evolution of law firm marketing
Episode 29 - Burr and Forman on aligning marketing and BD activities with the firm’s overall strategy
Episode 28: Angela Quinn of Husch Blackwell on aligning your firm around the client experience
Episode 27 - Valerie Brennan of Munger, Tolles & Olson on building a law firm brand effectively
Episode 26 - Marisa Eubanks of RumbergerKirk on how to encourage your lawyers to stay on top of BD activities
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