039: KISS CRM for Small Business with Vincenzo Ruggiero

KISS CRM for Small Business with Vincenzo Ruggiero    Welcome to episode 39 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Vincenzo Ruggiero and they talk about some of the digital tools that he has created at Overloop and the reasons he believes approaching these aspects of an agency’s business correctly will help it to thrive.   Vincenzo is a web entrepreneur for almost 15 years. He launched his first SaaS company in 2007. Since then, he has already launched 5 other successful companies and sold 3 of them. He is currently the Founder & CEO of Overloop (formerly Prospect.io), a CRM built around inbound & outbound conversations. Today they are a team of 12 and are helping more than 1,000 customers everywhere in the world. They are totally self-funded and have been profitable for more than 6 years now.   Here is what to expect on this week’s show: ·        A look into Vincenzo’s interesting background and how he ended up being the head of - ·        What Vincenzo thought was missing in other CRM tools that lead him to develop Overloop. ·        Is Overloop good for agencies or is it good for the clients of the agencies? (And why) ·        Vincenzo takes us through an example flow of how an agency would use Overloop successfully. ·        How Vincenzo approaches automating cold email outreach to improve an agency’s outbound sales. ·        How the forecasting tool within Overloop works. ·        Thoughts on how to best approach cold outreach as an agency (such as do you use links in an email, should you use an email database?). ·        A look into Vincenzo’s 1x12 project, which gives away 1% of his revenue each month to different charitable projects.   Relevant links: https://overloop.com https://vincenzo.be   Connect with Vincenzo: LinkedIn: https://www.linkedin.com/in/vincenzor Twitter: https://twitter.com/vincenzor     Learn more about your ad choices. Visit megaphone.fm/adchoices