It’s tough staying motivated when it feels like we’re spinning our wheels in the same spot, but most of the time, average results come down to one thing: poor marketing.
When our marketing isn’t positioning us as the only logical choice, we’re paving the way for mediocre results. It doesn't matter how great your products are or how great your service is, if you don't know how to market yourself effectively, you're going to have skinny kids.
The irony is, bad marketing usually goes hand in hand with conventional thinking. Conventional ruts, lead to conventional results. How can we stop following the herd, and rise above the crowd?
In this episode, I’m sharing how to identify if our marketing is on the wrong track and how to get back on the path to marketing excellence... the path of prosperity.
If you feel like you were born to soar but you’re scratching in the chicken yard, it’s probably because your marketing is losing steam. -Doren Aldana
Takeaways
Why cold-calling in the 21st century is only holding us back:
Cold-calling is the quickest way to work harder, rather than smarter. What other, more effective options are available to us?
How a “feast or famine” mindset lets us know we’re doing something wrong:
Are we holding ourselves back from our wants because we’re worried about an unpredictable, fluctuating income? How do we fix that, once and for all?
What our average loan size says about us:
If our average loan is $100k below optimal, we could be approaching the wrong Realtors. How can we align with top dog agents who work with a more affluent client base?
3 Traits of Top Producers (That Separate Them from the Mediocre Majority)
Why LOs Resist Recruiting Realtors (And How to Fix it) w/Peter Fickeisen
How Samuel Borthwick Went From $11k/month To $87k+/month In Just 10 Months- Without Sacrificing His Family Life
Why the “One-Trick Pony” Solutions Keep You Struggling (And How to Become Recession-Proof)
How To Close More Deals With Less Realtors (And Less Drama)
How to Get Out of the ‘GRIND’ and into the Green with More Fun, Freedom and Fulfillment!
Art of Mortgage Marketing - How Robert Spiegel Increased His Production By 76% in Just 3 Months— Without Cold Calling or Chasing Realtors!
How Kira Truett QUINTUPLED Her Income (From $4k/Month to $20k Per Month in Just 4 months)... Without Making a Single Cold Call!
3 Secrets to Success That Separate the Top Dogs From All The Rest
The REAL, Raw Truth Realtors Won't Tell You About Why They're Not Sending You ALL Their Buyers w/Chris Reale
Why Working Harder and Longer Keeps You Stuck in the Struggle (and How to Finally Break Free!)
3 Critical Skills Every Mortgage Pro Needs to Master for Success
How to Stop Chasing Realtors and Get Them to Start Chasing YOU! w/ Chris Reale
How to WOW Top Dog Realtors into Making You Their Exclusive Lender
Why Most Coaching Programs for Mortgage Pros Don't Work
How Devon Peterson Tripled His Loan Production in Just 2 Months!
How Jessica Swystun DOUBLED Her Production in Just 3 Months!
How Jay Rodriguez Went from $1.5M/month to $4.43M/month in Funding Volume in Just 4 Months, Without Cold Calling!
How to Stop Worrying and Start Winning
How to Build Loyalty with Top Dog Realtors (Even If They’re Already ‘Married’ to Their Lender) w/ Peter Fickeisen
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