It’s tough staying motivated when it feels like we’re spinning our wheels in the same spot, but most of the time, average results come down to one thing: poor marketing.
When our marketing isn’t positioning us as the only logical choice, we’re paving the way for mediocre results. It doesn't matter how great your products are or how great your service is, if you don't know how to market yourself effectively, you're going to have skinny kids.
The irony is, bad marketing usually goes hand in hand with conventional thinking. Conventional ruts, lead to conventional results. How can we stop following the herd, and rise above the crowd?
In this episode, I’m sharing how to identify if our marketing is on the wrong track and how to get back on the path to marketing excellence... the path of prosperity.
If you feel like you were born to soar but you’re scratching in the chicken yard, it’s probably because your marketing is losing steam. -Doren Aldana
Takeaways
Why cold-calling in the 21st century is only holding us back:
Cold-calling is the quickest way to work harder, rather than smarter. What other, more effective options are available to us?
How a “feast or famine” mindset lets us know we’re doing something wrong:
Are we holding ourselves back from our wants because we’re worried about an unpredictable, fluctuating income? How do we fix that, once and for all?
What our average loan size says about us:
If our average loan is $100k below optimal, we could be approaching the wrong Realtors. How can we align with top dog agents who work with a more affluent client base?
How to Identify Where You're Leaving Money on The Table
3 Traits of Top Producers w/ Dave Savage
How Johnny Suppa Made $107k His 1st Year In The Game— Without Making a Single Cold Call
How Penny Wrightly Generated 460 Leads, 34 Apps, and 14 Closings in Just 45 Days!
How Kellie Czarny Went from $1M to $2M per Month in Just 3 Months!
7 Barriers to Breakthroughs that Will Hold You Back
How to Go from Zero to $92M in Just 3 Years w/ Chris Paliska
How to Stop Being at the Mercy of Your Realtors and Take CONTROL of Your Pipeline
How to Overcome Call Reluctance
Why Realtors Don't Make You Their Exclusive Lender (And How To Fix It)
Why Being "Realistic" and "Reasonable" is Death Rattle to Success
How Indecision Kills Your Success (And How To Fix It!)
The Difference Between Being Interested vs. Committed to Success
Your EMOTIONAL HOME: The REAL SECRET Behind Your Success or Failure in Life & Business
How Jason Cope went From Almost Nothing to $1M/month in Just 2 months!
How to Put an End to the "Income Roller Coaster" and Create Consistent Income Growth
Marketing Metrics that Matter: How to Measure Your Progress
Being Proactive vs. Reactive: How to Build a REAL Business, Not Just a Glorified Job
Branding Yourself vs. Utilizing Your Company’s Brand
Building Your Business the Easy Way vs. the Hard Way
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