Just because little Timmy has a camera and plays 6 hours of Starcraft everyday on his computer doesn’t qualify him as the best video production partner for your online business video.
Nor is the wedding videographer who did a fantastic job capturing the bride and groom’s sentimental moments.
As ridiculous as this sounds, I see marketers make this mistake all the time when their boss tasks them with creating a business video.
They start by asking, “Who do I know that has a camera?”
My friends, I’m telling you that’s the wrong way to get started, and it’s one of the main reasons why most business videos fail.
When you’re looking for someone to create your online business video, you need someone who already lives in the digital marketing world — experts who specialize in conversions.
Because digital marketing experts will know how to map out the right strategy to generate results with that video.
Think about it like this...
Generating ROI with your business video is just like a passenger train.
You need to lay the tracks BEFORE you start the train, otherwise your passengers will never reach the final destination where they can BUY.
This is all lined out in the strategy phase before you start the creative process.
So listen in to discover how to build your train tracks the right way so that you ensure your business video succeeds.
Ep. 457: How to Use Video in Personal Relationships
Ep. 456: How Todd Used a Personalized Follow Up Video to Advance a Key Relationship
Ep. 455: Are you Carrying Baggage or Fuel?
Ep. 454: How to Use Video to Ice Break Cold Prospects
Ep. 453: Fast Immediate Reactions Are Dangerous
Ep. 452: David Meerman Scott on the Neuroscience of Proximity in Video
Ep. 451: Funny Moments Inside the Tony Robbins Green Room
Ep. 450: Go in the Car with Todd and his Team before his Tony Robbins Keynote
Ep. 449: Convert More Remote Buyers with a Strategy that Hits Home!
Ep. 448: How Todd's Training with a Client Generated $119M Using his Strategies
Ep. 447: How to Prepare Yourself for the Details so you can Win
Ep. 446: Why Event Marketing ROI Starts with Persona Segmentation
Ep. 444: The Butta Cakes Entrepreneurial Success Story
Ep. 443: How to Leverage FOMO at your Events
Ep. 442: 3 Biggest Mistakes Businesses Make With Hybrid, Virtual, and In-Person Events
Ep. 441: 6 Ways to Amplify your Event Marketing
Ep. 440: Todd Answers Questions About Video for Physical Products
Ep. 439: US Olympian Athlete Asks Todd How to Prepare for Interviews
Ep. 438: Google's "Seek to Action" for Key Moments in Video Search
Ep. 437: Listen to Todd's Interview on The Enlightened Executive w/ Susan Drumm
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