Just because little Timmy has a camera and plays 6 hours of Starcraft everyday on his computer doesn’t qualify him as the best video production partner for your online business video.
Nor is the wedding videographer who did a fantastic job capturing the bride and groom’s sentimental moments.
As ridiculous as this sounds, I see marketers make this mistake all the time when their boss tasks them with creating a business video.
They start by asking, “Who do I know that has a camera?”
My friends, I’m telling you that’s the wrong way to get started, and it’s one of the main reasons why most business videos fail.
When you’re looking for someone to create your online business video, you need someone who already lives in the digital marketing world — experts who specialize in conversions.
Because digital marketing experts will know how to map out the right strategy to generate results with that video.
Think about it like this...
Generating ROI with your business video is just like a passenger train.
You need to lay the tracks BEFORE you start the train, otherwise your passengers will never reach the final destination where they can BUY.
This is all lined out in the strategy phase before you start the creative process.
So listen in to discover how to build your train tracks the right way so that you ensure your business video succeeds.
Ep. 396: When Serving Others Is Your Primary Focus
Ep. 395: Todd Unpacks the Latest Data on Video Length
Ep. 394: How Small Companies and Big Companies Compare in Video
Ep. 393: The #1 Problem Businesses Create On Their Journey Pages
Ep. 391:How to Easily add Captions to Videos w/ Jordan Herelle
Ep. 390: Creating a Captivating Video Thumbnail w/ Jordan Herelle
Ep. 389: Low vs. High Budget Videos w/ Jordan Herelle
Ep. 388: An Introduction to Payment Processing w/ Brad Weimert
Ep. 387: LinkedIn Strategies that Work w/ Jordan Herelle
Ep. 386: Low Success Tactics for Submitting Proposals w/ Jordan Herelle
Ep. 385: Friction is the Enemy of Conversion
Ep. 384: Do you Believe in Yourself?
Ep. 383: Todd Shares his Latest Side Project
Ep. 382: Was Todd Nervous? He Trained like it was Game Day
Ep. 381: Todd's Tips for Influencing your Clients and Prospects
Ep. 380: Todd Updates You On His Tony Robbins Speech
Ep. 379: The Morning Of Todd's Tony Robbins Speech
Ep. 378: Team Reaction from Todd's Tony Robbins Practice Day
Ep. 377: Building Momentum Through to the Sales
Ep. 376: How to Support a Client Transitioning Jobs
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