It is often said that a journey of a thousand miles begins with a single step. That is definitely true on the journey to master your marketing message. In this conversation Tracey Watts Cirino and I explored the first steps you need to take on your journey to master your marketing message.
1 - Get clear on who you will serve. You can not serve everyone. When we try to be for everyone we end up being for enough for no one This doesn't mean you're not going to do different types of things for different people. But when you're really clear about who you want to serve it aligns so much more beautiful in your marketing message.
2 - Speak directly to your audience. Create messages that are relevant for the people you want to serve
3 - Finally talk about your product. Don't lead with this.
About Tracey
Tracey Watts Cirino is a 5-time #1 bestselling author, podcast host of Beyond Common Business Secrets, and certified success and mindset coach. She helps business owners and leaders discover their own power so they can develop customized success systems through her dynamic speaking events, retreats, workshops, digital training programs, and mastermind groups. As founder of Beyond Common Coaching & Training Company in Cleveland, OH she has developed the proven BEYOND Common method.
Learn more
https://www.beyondcommoncoaching.com
https://www.TraceyWattsCirino.com
#827 Smart PPC for Small Businesses
#826 Contingency Planning
#825 Emotion Driven Marketing
#824 From Our Archive - The Elevator Pitch
#823 Capacity
#822 Influencer Marketing
#821 Man Vs Machine
#820 ABC’s of Sales
#819 The Rise of A.I.
#818 Business Personalities
#817 Storming the Castle
#816 Match Your Products to Customer Needs
#815 Building Relationships on LinkedIn
#814 Your Customer is More than Numbers
#813 Simple Video Tips
#812 Help Your Competitors
#811 Give Google Information About Your Business
#810 Match Your Marketing To Your Goals
#809 Three Types of Competitors
#808 Brand Elements
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
Online Marketing Made Easy with Amy Porterfield