Guillaume Buat-Ménard, Director of Digital Transformation at Flipside Group is a formidable force in the field of technology. He is a digital strategy and business development expert with over 27 years of experience. With a sharp mind and endless curiosity, he is leading the digital revolution and shaping the future of technology.
Discussion Points -
Q1- What sort of myth or bogus strategy or misconception you'd like to set the record straight on? 1:46
Q2- Are there tips along the way that you've learned, on specifically generating leads for PPC? 4:57
Q3- When do you start the PPC campaign, how long do you continue that specific niche that you're trying to promote? 14:31
Q4- Are there any tools, any tactics that you use to understand the pain points? 19:02
Q5- How is your organization structured? 22:17
Q6- How do you deal with a cost adjustment when you’re the research piece of it? 30:53
Q7- Give some tidbits on how you keep the sales and account management team incentivized and motivated. 39:26
Q8- What's exciting you about the future? 43:29
Show notes -
Myth Busted - Agencies follow what they advice their clients
Links -
LinkedIn: LinkedIn: https://www.linkedin.com/in/buatmenard/
Instagram: https://www.instagram.com/gbuatmenard/
Company website: https://flipsidegroup.com/
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