Remarkable Regional Business Episode 8 - Pete Andrew, Bendigo Fresh

Remarkable Regional Business - Episode 7

Guest: Pete Andrew, Founder and Owner
Business Name: Bendigo Fresh
Website: https://bendigofresh.com
LinkedIn: https://www.linkedin.com/in/pete-andrew-726724305/

Topics Covered:

/ The Journey of Bendigo Fresh: Pete Andrew shares the story of how Bendigo Fresh started when he and his wife Rochelle were just 19. Initially, they bought an Aussie Farmers Direct franchise but soon discovered another market opportunity and started their own business. They transitioned from wholesaling to creating a vertically integrated company that includes retail, transport, and online sales, catering to a wide range of clients including pubs, clubs, restaurants, cafes, and individual customers.

/ Challenges and Triumphs: Running a 24/7 operation with over 30 employees presents numerous challenges, from logistical complexities to managing staff. The COVID-19 pandemic initially seemed like a setback but turned into an opportunity as it boosted their home delivery service, significantly increasing sales. Adapting quickly to changing circumstances, including managing inherited staff from acquisitions, required rapid and sometimes difficult adjustments.

/ Business Strategies and Growth: Pete emphasizes the importance of diversification to avoid over-reliance on large customers. He explains how they expanded into various sectors, such as transport and retail, to spread risk and seize new opportunities. He also shares leadership lessons learned over the years, highlighting the necessity of clear communication, setting realistic expectations, and empowering team members to take initiative.

/ Personal Reflections: Balancing the demands of a family business with personal life is challenging. Pete discusses strategies for keeping work separate from personal life to ensure quality time with family. He also stresses the importance of maintaining integrity in business, striving for ethical decisions that benefit all parties involved, rather than taking the easy route that might harm others.

References:
Bendigo Fresh - https://bendigofresh.com