The Atlanta Hawks’ State Farm arena has been ranked as the best NBA Game experience in both 2019 and 2020. With the focus on the game experience in the NBA and heightened consumer expectations, that’s no mean feat – especially when, in the first year they won they award, the team wasn’t doing well: “When the team’s winning, the beer is colder and the hotdogs are warmer.”
So for teams, how can you deliver a better experience for the fans across all aspects of their experience – from before the game, at the venue and after the venue. How do you help them get the information that they need to ensure that they have the best experience? How do teams compete against other ways that people can spend their time?
In this episode, Yanni spoke to Donny White, CEO at Satisfi Labs and David Garcia, Senior Vice President, Experience & Innovation at Atlanta Hawks. They discussed the approach that led the Hawks to be ranked as the #1 gameday experience in the NBA, what David has been able to bring from his background with Amazon and Disney into the NBA and how the data captured by Satisfi’s AI assistant is informing changes to the fan experience at Atlanta’s State Farm Arena.
Quotes from this episode:
David - “When fans rate their experience at a game, it’s tied to the amount of information they have before they arrive and the expectations that they come in with. For example, the bag policy doesn’t change from one guest to the next. But the guests that knows you can’t bring a bag will have a better experience than the guest that didn’t know and shows up and has to deal with that.”
Donny – “The new fan is a data giver. They’ll ask questions, they’ll tell their friends, they’ll be on social media, they’ll communicate - they have an expectation that brands will respond to them.”
Building B2B Brands
Innovation in the sports broadcast
Building great products in sports and media
Selling Internationally
Building a ticketing operation for the modern sports industry
Building an athlete's personal brand
Finding product market fit
Hiring and building great teams
Sports Loft Member Series: an interview with Tagboard President Nathan Peterson
How is the value sports teams get from social media changing?
Personalisation in sport
How technology is changing sports broadcasting
Athletes as content creators
Data & elite sports performance with Jesus Perez & Tal Brown of Zone7
Sports Loft Member Series: an interview with PumpJack Dataworks CEO Nick Goggans
Sports Loft Member Series: an interview with Slate COO Eric Stark
Future of fan experience with Satisfi Labs & KNVB
What is Sports Loft?
Sports Loft Member Series: an interview with Prophet co-founders Dean Sisun and Jake Benzaquen
Create your
podcast in
minutes
It is Free
Coach Carvalho Podcast
From Corner2Corner
Golf Podcast: next on the tee
The Dan Le Batard Show with Stugotz
The MeatEater Podcast