James started The Good Beer Co – Australia’s first social enterprise of its kind – to brew beer for good causes and inspire change by demonstrating what purpose-led businesses can achieve. In his 20+ year career, he’s been a change-maker, pioneering corporate social responsibility at a major banking group, helping build partnerships to lift one million UK homes out of energy poverty, helping grow a social enterprise that floated on the London Stock Exchange, negotiating ground-breaking, multi-million dollar partnerships to cut carbon emissions, creating a national Healthy Air Campaign as the CEO of a national environmental charity, and forming an alliance between a new green energy company and leading environmental organisations to generate over $3 million in funding.
He’s also been named on Linkedin’s inaugural list of Top Green Voices in Australia and New Zealand, a curation of 15 must-follow thought leaders sharing their perspectives and passion for sustainability, climate change and protecting the environment.
In this episode, James shares his background leading to where his focus now lies, through the lens of partnerships.
I think you’ll get so much value from listening to how James approaches product development and campaigns. I truly believe that any organisation leading with a higher purpose is compelled to think innovatively and to seek out strategic partnerships. It’s consistent with the ambitious nature of purposeful organisations to find collaborators that help them to build awareness and scale their impact. This interview is a masterclass in purposeful partnerships.
Here are some of the highlights:
Connect with James
Linkedin: https://www.linkedin.com/in/jamesgrugeon/
Twitter: JamesGrugeon
Website: https://www.thegoodbeerco.co.uk
Ep 41 Graeme Cowan, Co-founder WeCARE365 on creating mentally healthy workplaces
Ep 40 Ravi Prasad, Founder Parliament On King on Social Enterprise - the future of business
Ep 39 Carolyn Tate on Brave Women Write
Ep 38 Mindy Leow, Acting CEO B Lab ANZ on becoming a B Corp
Ep 37 Kimberley Abbott, CEO & Founder Vested on redefining ”millionaire”
Ep 36 Prisca Ongonga-Daehn on small steps towards big change
Ep 35 Luli Adeyemo on DEI and empowering change makers
Ep 34 Abbey Pantano, Founder, Seed Impact Business Community
Ep 33 Melanie Greblo, CEO Scriibed and Banksia Academy on combining AI with a human touch
Ep 32 Afdhel Aziz, Chief Purpose Officer of Conspiracy of Love on the power of purpose
Ep 31 Emma Freivogel, Founder Radical Recruit on championing diverse and hidden talent
Ep 30 Cassandra Treadwell, Co-founder & CEO So They Can, on Ubuntu
Ep 29 Simon Griffiths, Co-founder & CEO at Who Gives A Crap, on building an impactful brand that people love
EP 28 Mick Hase founder of SEVENTEENx on inspiring business to support the Global Goals
Ep 27 Yas, Founder and Chief Evangelist of Circonomy on being brave in being you
EP 26: Nik Robinson, Founder of Good Citizens Eyewear on
Ep 25: Carolyn Butler-Madden Chief Purpose Activist at The Cause Effect On “People Like Us”
EP 24: Sally Hill, Founder of Purpose Conference On making the purpose sector the place that people want to be
Ep 23: Jules Brooke, Founder of She’s the Boss on normalising the idea of women in powerful business positions
EP 22: TOM DAWKINS, Co-founder Start Some Good on accelerating innovation for change
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
Habits and Hustle