“It's true that one of the biggest fears is when you decide that you want to do things differently, you don't want to be in a system where you're stuck to two walls, especially when you become freelance and you say, from now on, I just depend on myself.”
In episode #607 of the Inspiring Women in CX podcast, Clare Muscutt talks to Sonia Etxebarria, Founder and Strategist at Akuyari, about…
👭 How she made her way into the Women in CX community and went on to found her own customer-centric design agency, Akuyari, collaborating with other members to do so
👩💼 Working in Telco and Logistics before making the leap from corporate to entrepreneurship and doing things her own way
💪 The importance of recognising the value that you bring and playing to your strengths to win in business
🗣️ Challenging the negative connotation around ‘selling’ and self-promotion, particularly as women
🎨 Her passion for service and experience design, the importance of research and discovery, and fashioning her own methodology
💬 Why it’s critical to conduct qualitative research to understand feelings and motivations and use quantitative research to validate findings
For more information on joining the world’s first online community for women in Customer Experience, head over to www.womenincx.community/membership
Episode #202, Entrepreneur Lara Felix-Omonubi talks about becoming an independent black woman, side hustling, patriarchy and the resilience handed down through generations of Nigerian women.
Clare Muscutt talks with Claire Durrant about UX, CX, Service Design & freelance digital nomad-ing.
Clare Muscutt chats to Katie Stabler about women supporting women and influencing the CX agenda.
Clare Muscutt talks with Hannah Foley talking about balancing CX careers and motherhood!
Clare Muscutt talking with Gavin James about CX & using our intuition to help make better decisions.
Clare Muscutt talking with Jo Boswell about actionable data, and making CX a commercial discipline.
Clare Muscutt talks with Ingrid Lindberg talking about her journey to becoming the World's first CXO
Clare Muscutt talks with Michelle Badenhorst about uniting business analysis & customer experience.
Clare Muscutt talks with Janelle Mansfield about the pros and cons of being an alpha-female in CX.
Clare Muscutt talks with Sandra Thompson about the power of Emotional Intelligence & Empathy in CX.
Clare Muscutt talks with Shameem Smillie about race, gender, & becoming who we really are.
Clare Muscutt talks with CCO, Kate Thornton, about what it takes to have the edge in CX Leadership.
Clare Muscutt and Ines Martinez debating their thoughts on boys, babies, and the future of CX.
Clare Muscutt talks with Claire-Boscq-Scott about CX and overcoming adversity to succeed.
Clare Muscutt talks with Rebecca Brown about work-life balance and building a happiness centered career
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