This week's episode of The New Marketing Show we talk about how business owners get caught up chasing the wrong metrics or vanity metrics. If you are not chasing the things that matter for your business when it comes to your marketing you are wasting time, energy and money. Hosts Kevin Eberle and Greg Taylor discuss the number of social media followers vs conversion, bounce rate and unique web visitors among other topics.
Key Takeaways:
BONUS CONTENT: Saying "Yes" & Saying "No"
BONUS CONTENT: Brand Positioning
Marketing New Products & Services [Episode 78]
BONUS CONTENT: "Is it Still Important to Have a Website?"
BONUS CONTENT: Being A True Partner & Problem Solving
Talking with Stepps CEO, Josh Cobb [Episode 77]
BONUS CONTENT: The "Review, Refine, Repeat" Methodology
BONUS CONTENT: 3 Steps For Troubleshooting Your WordPress Site
Building Microsites Around Personas [Episode 76]
BONUS CONTENT: Use This Tool to Improve Your SEO
BONUS CONTENT: Let's Talk All About Landing Pages
Trinity Web Media's Favorite Podcasts [Episode 75]
BONUS CONTENT: Identifying Gaps In Your Content & What Content To Create
BONUS CONTENT: If it Sounds Too Good to Be True, it Probably Is
Productizing WordPress [Episode 74]
BONUS CONTENT: The Value of Personal Branding
BONUS CONTENT: How to Avoid Client Disconnects
Taking Your Company Next Level [Episode 73]
BONUS CONTENT: Collaboration & Being a Good Team Member
BONUS CONTENT: More Advice That All New Marketers Need To Know
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