This conversation has been a long time coming, as Zac Lyons and I have been talking about Jobs-To-Be-Done and its applicability to how startups identify and build the most important products. It was so fun to record our discussion, and you'll find me in the zone during many parts of it, as it's a topic that has become near and dear to me.
Zac has developed very cool tools at his firm, Agile Innovation Advisors, to help companies and founders identify valuable opportunities, using things like the Heat Map of Market Opportunity and JTBD Solution Sprint. This helps them better focus their design and development efforts, win with customers, and achieve their business objectives.
I love his approach for framing up innovation challenges in customers’ terms, and it's led me to ask many founders questions about how customers describe their problems and what they think they want and need. As Zac's approach is focused on identifying and prioritizing the needs of customers, based on the jobs they are trying to get done, he can better identify true opportunities for innovation. And I believe this is a critical approach nearly every founder should also apply to her process for evaluating opportunities and where they should (or shouldn't) spend their time.
Enjoy this conversation. I guarantee you will be challenged in your thinking and will learn something from it!
Thanks to show sponsor, BankTech Ventures.
Launching a Startup within a Bank - Nathan Baumeister, Co-founder & CEO of ZSuite
Building a Personal Brand and Enjoying It - Teddy Mitrosilis of The Mitrosilis Group
Community-building as a Path to a VC Career - Rex Salisbury, Founder & GP at Cambrian
Charles Potts - Chief Innovation Officer at ICBA
Eric Sprink - President & CEO of Coastal Community Bank
Wayne Miller - SVP Innovation Programs at ICBA
Brent Jackson - Founder & CEO of Torpago
Ron Shevlin - Chief Research Officer at Cornerstone; Senior Contributor at Forbes
Howard Makler - Founder & CEO of Innovation Refunds
David Wexler - Co-founder & CEO of PortX
Zack DeFord - Co-founder & CEO of Smerf
Cat Berman - Co-founder & CEO of CNote
Jason Yeh - Founder of Adamant, Teaching Founders To Be Better Fundraisers
Bradley Leimer - Co-founder of Unconventional Ventures, Author of Beyond Good
Kiah Haslett - Managing Editor of Bank Director
Mark Forbis - Former CTO of Jack Henry; now Board Director & Fintech Investor
Alice Frazier - President & CEO of Bank of Charles Town (BCT)
Doug Holte - Founder & CEO of Agile Workweek Investments
Fred Thiel - CEO of Marathon Digital Holdings
Dave Ferrera - General Partner of Treadstone Holdings
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