This conversation has been a long time coming, as Zac Lyons and I have been talking about Jobs-To-Be-Done and its applicability to how startups identify and build the most important products. It was so fun to record our discussion, and you'll find me in the zone during many parts of it, as it's a topic that has become near and dear to me.
Zac has developed very cool tools at his firm, Agile Innovation Advisors, to help companies and founders identify valuable opportunities, using things like the Heat Map of Market Opportunity and JTBD Solution Sprint. This helps them better focus their design and development efforts, win with customers, and achieve their business objectives.
I love his approach for framing up innovation challenges in customers’ terms, and it's led me to ask many founders questions about how customers describe their problems and what they think they want and need. As Zac's approach is focused on identifying and prioritizing the needs of customers, based on the jobs they are trying to get done, he can better identify true opportunities for innovation. And I believe this is a critical approach nearly every founder should also apply to her process for evaluating opportunities and where they should (or shouldn't) spend their time.
Enjoy this conversation. I guarantee you will be challenged in your thinking and will learn something from it!
Thanks to show sponsor, BankTech Ventures.
Sloane Keane - CEO of Big Brothers Big Sisters of Orange County and Inland Empire
Jeff Martin - CEO & Founder of Collective Genius
Minnie Ingersoll - Partner at TenOneTen
Curtis Boyd - Founder & CEO of Objection Co
Zach Silverman - Founder of Educated Investors
Marvin Liao - Partner at GameGroove Capital & Former Partner at 500 Startups
Rajeev Kapur - President & CEO of 1105 Media
Tommy Tallarico - President & CEO of Intellivision Entertainment
William Fikhman - Founder & Chief Strategy Officer of Amazzia
Joshua Lee - Founder & CEO of Ardius
Annette Walker - President of City of Hope OC
Libby Duane Adams - Co-founder & Chief Advocacy Officer of Alteryx
Bob Nunn - CEO of Everactive
Deepa Krishnan - Co-founder & CEO of Spoonful
Kelly Perdew - Co-founder & Managing Partner of Moonshots Capital
Jennifer Friend - CEO of Project Hope Alliance
Ben Kuo - Founder & Publisher of socalTECH
(Part 2) John Dearie - President of Center for American Entrepreneurship
Giorgi Chigogidze & Chris Steege - Co-founders & CEO, CMO, respectively at Purlin
Nick Bucheleres - Founder & CEO of Grin Gaming
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