This conversation has been a long time coming, as Zac Lyons and I have been talking about Jobs-To-Be-Done and its applicability to how startups identify and build the most important products. It was so fun to record our discussion, and you'll find me in the zone during many parts of it, as it's a topic that has become near and dear to me.
Zac has developed very cool tools at his firm, Agile Innovation Advisors, to help companies and founders identify valuable opportunities, using things like the Heat Map of Market Opportunity and JTBD Solution Sprint. This helps them better focus their design and development efforts, win with customers, and achieve their business objectives.
I love his approach for framing up innovation challenges in customers’ terms, and it's led me to ask many founders questions about how customers describe their problems and what they think they want and need. As Zac's approach is focused on identifying and prioritizing the needs of customers, based on the jobs they are trying to get done, he can better identify true opportunities for innovation. And I believe this is a critical approach nearly every founder should also apply to her process for evaluating opportunities and where they should (or shouldn't) spend their time.
Enjoy this conversation. I guarantee you will be challenged in your thinking and will learn something from it!
Thanks to show sponsor, BankTech Ventures.
Jeremy Redman - Founder & CEO of Vone
JP La Torre - Co-Founder & CEO of Caylent
Larry Gulko - Brand Strategist & Brand New Day Retreat
(Part 2) Ian Hathaway - Co-Author of The Startup Community Way, Senior Director at TechStars
Nick Cromydas - Founder & CEO of Hunt Club
David Meltzer - Co-founder of Sports 1 Marketing; Author, Speaker, Entrepreneur
Luke Cooper - Founder & CEO of Fixt
Nick Bradley - Co-founder & Director at Fielding Group
(Part I) John Dearie - President of Center for American Entrepreneurship
(Part I) Ian Hathaway - Co-Author of The Startup Community Way, Senior Director at TechStars
Anthony Saba - Executive Director of Samueli Academy
Andy Wilson - Executive Director at Alliance for Southern California Innovation
Katrina Ghazarian - Founder & CEO of Gameday HR
Neal Hansch - CEO & Managing Partner of Silicon Foundry
Andrew Bermudez - Founder & CEO of Digsy
Denise Hazime - Founder & President of Prodoscore
Neal Bloom - CEO of Rising Tide Partners, Founder of Fresh Brewed Tech
Jenny Dinnen - President, Sales & Marketing of MacKenzie Corporation
Per Welinder - Partner at Welinder Shi Capital
Tom Ferry - CEO of Ferry International & #1 Real Estate Coach
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